Idea has partnered with Magzter to offer its customers access to digital magazines and news from within the MyIdea app. “We have witnessed a robust increase in our customer’s digital content consumption on all the Idea apps. In line with the expectations of our customers, we have now tied up with Magzter to bring the best of magazines and news in a convenient digital format within the MyIdea App”, said Sunil Tolani, Digital Head, Idea Cellular. The company claims that the team up will enable Idea customers to read over 1,00,000 issues of 4,000 and more national and international magazines, across 60+ languages including English, Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Punjabi, Gujarati and Urdu.
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