Oppo partners with Dolby to bring JPEG-HDR and HE-AAC to its smartphones

By Press Release | Published on 23 Mar 2018
HIGHLIGHTS

With the partnership, both the companies will be working on Dolby's High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.

Oppo partners with Dolby to bring JPEG-HDR and HE-AAC to its smartphones

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Oppo has announced a partnership with Dolby to form an intellectual property partnership. With the partnership, Oppo will be collaborating with Dolby for working on the latter's High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies. 

Read the complete press release below

OPPO the Selfie Expert and Leader, announced that it has formed global, strategic intellectual property partnership with Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies. The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.

High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.

“OPPO as a brand has always focused on giving users leading technology solutions. We are very excited to join hands with Dolby Laboratories and through this partnership we expect to work in cohesion to bring alive the experience to consumers” said Sky Li, Global VP, OPPO and President of OPPO India

"OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories.

"Dolby is a leader in creating spectacular audio and video experiences, and we are excited to partner with them to further our innovation and global growth,” said Adler Feng, Director of OPPO IP Department. “This partnership will enable us to create more remarkable smartphones with exciting technological innovations and spectacular user experiences."

This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.

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