OnePlus partners with fashion designer to launch ‘Callection’ line of products

By Press Release | Published on 20 Sep 2017
HIGHLIGHTS

The company has partnered with French fashion designer, Jean-Charles de Castelbajac to launch the OnePlus 5 JCC+ limited edition exclusively in Europe, while buyers will be able to purchase accessories via OnePlusstore.in

OnePlus partners with fashion designer to launch ‘Callection’ line of products

Dell Vostro

Power New Possibilities | Dell PCs starting at Rs.35,990*

Click here to know more

Advertisements

OnePlus has partnered with French fashion designer, Jean-Charles de Castelbajac to launch “Callection”, a line of products co-created with the designer. This includes a limited edition design of the OnePlus 5, called the OnePlus 5 JCC+. While the phone will be exclusively available in Europe for €559 (approx Rs 43,100), Indian consumers will be able to purchase the accessories line via OnePlusstore.in or through referral points on the store from October 2. These include the “Callection” and “Never Settle” T-shirts for Rs 1,999 and tote back for Rs 1,500. Other accessories such as baseball caps will be available at a later date via limited drops.

Read the complete press release below

Following the recent announcement by OnePlus of its collaboration with acclaimed French fashion designer, Jean-Charles de Castelbajac, today marks the launch of “Callection", an exclusive line of products co-created with JCC, which includes a limited-edition design of the company's flagship phone, the OnePlus 5 JCC+. In celebration of the collaboration, OnePlus will host a pop-up events in Paris on September 22nd.  
 
As a fashion pioneer, Castelbajac has been redefining the frontiers of art and fashion since the 1980s, when he first asked artists to paint his dresses. The exclusive "Callection", made up of holsters, bags, caps, t-shirts, and a limited-edition OnePlus 5 design, is reflective of Castelbajac’s signature, chromatic style.
 
“We're always looking to try new things with partners who embody the Never Settle spirit,” said OnePlus co-founder and Head of Global, Carl Pei. "It's been great collaborating with an icon like Jean-Charles Castelbajac, who is continuously bringing game-changing ideas to the fashion industry."  
 
Known among his peers as the 'King of Unconventional',  Castelbajac challenges the conventions of design, just as OnePlus challenges the conventions of the smartphone industry. The unique and contemporary collection is the product of two like-minded disruptors working together.  
 
"I always like looking towards the future," said Castelbajac. "To change the world, you always need to be creative and work with people who are ahead of their time."
 
To kick off the "Callection", OnePlus has teamed up with iconic fashion boutique, colette to host a pop-up event at its retail store in Paris on September 22nd at 11:00 am CET. The line will be also available EU wide for purchase at OnePlus.net.
 
Through this collaboration, OnePlus once again demonstrates its commitment and willingness to share the best technology with the world, offering exceptional functionality for a unique experience.
  
The exclusive Castelbajac inspired OnePlus 5 device, with 8GB RAM, 128GB storage and a dual camera, will be available to buy only in Europe from October 2nd online at OnePlus.net for €559 EUR / £499 GBP.  
 
In India, the accessories line will be available for purchase via OnePlusstore.in or through referral points on OnePlusstore.in, starting at October 2nd.. Customers will be able to buy limited edition”Callection” and “Never Settle” T-shirts for INR 1999 and tote bag for INR 1599. More accessaries, such as baseball cap which are part of an exclusive concept accessories line bringing the worlds of technology and fashion closer together, will be available at a later date via limited drops.

logo
Press Release

Advertisements

Trending Articles

Advertisements

latest articles

View All
Advertisements

Top Products

Popular Mobile Phones

View All
hot deals amazon

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status