Kult has launched Beyond, a budget smartphone priced at Rs 6,999 exclusively on Amazon India. The smartphone features a 5.2-inch HD display and is powered by a quad-core processor coupled with 3GB RAM and 32GB storage. It features a 13MP front and rear camera and is backed by a 3000mAh battery. The dual-SIM smartphone runs Android 7.0 Nougat and will be available starting August 18.
Read the complete press release below
Kult, a new age telecom brand, today announced the launch of its feature rich and high performance smartphone, 'Beyond'. The 4G- VoLTE enabled smartphone is beautifully designed and sports an elegant and refreshing look ideally suited for today’s flamboyant and aspiring youth. Kult Beyond allow users to do more by offering multi-purpose fingerprint sensor and is attractively priced at – Rs 6,999. The device will be exclusively available on Amazon.in, starting 18th August, 2017.
Kult Beyond is designed for today’s youth and supports the make-in-India initiative. It comes with a spectacular 5.2inch HD screen size and an HD IPS on-cell display that offers razor sharp viewing angles, clear and striking images. Complemented with a stunning 13MP rear AF camera with Dual Tone LED flash and 13 MP selfie camera with Dual LED Flash, Kult Beyond, enables users to take better and sharper pictures. The camera also comes equipped with beauty and other features such as Vistoso that allows users to print their favorite images on T-Shirts and mugs.
Kult Beyond runs on a 1.25 GHz quad-core 64 bit processor and the latest Android Nougat 7.0 OS ensuring seamless and smooth performance. It also comes loaded with 3GB RAM and 32GB ROM that is expandable up to additional 32 GB (supports 3 Slots: 2 SIM both micro + 1 Micro SD)
Backed with a powerful 3000 mAh battery, Kult Beyond allows users to talk up to 25 hours. The fingerprint sensor can unlock the device and open select applications, answer calls, play and pause music and movies, turn off the alarm and scroll home page.
Commenting on the launch, Mr. Hardip Singh, Executive Director, Optiemus Infracom said, "Today's hyper-connected millennial demands high performance smartphone with great camera quality. We kept that in mind while building Kult Beyond. This beautifully designed smartphone comes loaded with class-leading features and functionalities at a very attractive price, which is an added advantage."
"At Kult, our endeavor is to offer made-in-India and best in class smartphones at very compelling price points. We are confident that Kult Brand will connect with today’s youth and meet their demands and requirements at large. We expect to see huge demand for Kult Beyond and are bullish on its success," he further added.
Commenting on the partnership, Mr. Noor Patel, Director Category Management, Amazon India, said "In line with our vision of constantly expanding selection and enhancing choices for customers, we are happy to partner with Kult to launch the power packed Kult Beyond. We are confident that this new product addition will be well received by our technology savvy customers across the country. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in."
In addition to the key features, the device provides many other value added services (VAS) to enhance consumers’ experience. Kult Beyond comes with a pre-installed Amazon apps, Amazon Prime Videos, Opera mini, Go2pay to recharge/Pay mobile bill, Xender applications, and many other integrated games.