Idea teams up Panasonic to offer Rs 1500 cashback on Panasonic P100 smartphone

By Press Release | Published on 19 Feb 2018
Idea teams up Panasonic to offer Rs 1500 cashback on Panasonic P100 smartphone
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In order to avail the cashback, a customer needs to use their Idea connection with the phone and recharge it with a minimum of Rs 199 or above.

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Idea and Panasonic have teamed up to offer a cashback of Rs 1,500 on its recently launched P100 smartphone, which costs Rs 5,299 for 1GB RAM variant and Rs. 5,999 for 2GB RAM model. However, to avail the cashback users will need to recharge their Idea connection with a minimum of Rs. 2,500 during the first 12 months to receive an initial cashback of Rs 300 and with the same amount for the next 12 months to receive a cashback of Rs 1,200. “Idea Cellular strongly believes in affordability and quality of services to customers. With this collaboration, our endeavour is to enhance customer experience through the unique combination of Idea’s high speed 4G network and superior quality smartphone from Panasonic. We are committed to working towards increasing penetration of Idea 4G in India and provide seamless services to our customers along with offering affordable 4G smartphones through strategic partnerships and bundled offers”, said Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular. 

Read the complete press release below

Idea Cellular, one of India’s largest telecom operators has partnered with Panasonic to offer exciting cashback on its latest 4G smartphone - P100. With a cashback of Rs. 1,500 on P100, Idea customers will get the device for an effective price which is over 25% lower than the MRP.

The association aims to drive the common purpose of accelerating mobile internet penetration along with the availability of affordable smartphones for customers.

Idea customers will get a cashback of Rs. 300 after the first 12 months of use, and Rs. 1,200 after the next 12 months, on the purchase of the latest Panasonic P100 which is priced at Rs. 5,299 for 1GB RAM variant and Rs. 5,999 for 2GB RAM. With the cashback of Rs. 1,500, the effective price of the 4G device will be Rs. 3,799 and Rs. 4,499, respectively.

To avail the special offer, Idea customers need to do a cumulative recharge of Rs. 2,500 during the first 12 months and the same amount during the next 12 months period. Idea customers need to recharge with a minimum of Rs. 199 or above, each month, to be eligible for the cashback. This special recharge of Rs 199 is inclusive of unlimited calls across all networks, 28 GB data (1GB/day), 100 SMS/ Day, free roaming (outgoing and incoming) and a validity of 28 days.

“Idea Cellular strongly believes in affordability and quality of services to customers. With this collaboration, our endeavour is to enhance customer experience through the unique combination of Idea’s high speed 4G network and superior quality smartphone from Panasonic. We are committed to working towards increasing penetration of Idea 4G in India and provide seamless services to our customers along with offering affordable 4G smartphones through strategic partnerships and bundled offers”, said Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular.

Talking about the new offering, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “P100 is a smart device power packed with unique value added services and features. Adding to this value proposition we are happy to announce that we have partnered with IDEA Cellular for offering our customers a cash back of Rs. 1500 on the purchase of the all new Panasonic P100. We believe that this offer with a pocket friendly smartphone like P100 will not only fulfill the needs of the customer but will also be a delight to them as it is a device that  is targeted towards millennials who look for a smartphone which is a one stop solution for their daily needs. We at Panasonic constantly reinvent ourselves and strive to deliver affordable products and offerings to our value-conscious customers.”

Panasonic P100 smartphone comes with a 5-inch HD display, 8 MP rear camera and 5 MP front camera. The phone is powered by a 2200 mAh lithium ion battery and a Mediatek MTK 6737 Quad core Processor. The smartphone is equipped with Android- Nougat and is also integrated with the fingerprint sensor feature. Both the phones have a brand warranty of 1 year available for Mobile and 6 months for accessories.

The Panasonic P100 is already available on Flipkart and will be sold through offline channels starting 20th February, 2018.

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