Mountain Dew has announced that it will be holding the second edition of its annual Dew Arena. This is a six month gaming championship which will give the winners, a chance to have their profile on the Mountain Dew bottle, in addition to the prize pool worth INR 20 Lakhs. The company has created a gaming truck that is going to 300 locations across 125 cities in 11 states, for consumers to experience cutting edge technology. A total of 16 participants can play at one point of time on the Gaming Truck.
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