WhatsApp reveals new plans ahead of the rollout of new policy in May.
WhatsApp says users can choose not to engage with businesses.
In a new blog post, WhatsApp clarifies that the business features remain entirely optional and has also reaffirmed its stance over user's privacy saying that the personal messages exchanged between users are end-to-end encrypted. “We’ve reflected on what we could have done better here. We want everyone to know our history of defending end-to-end encryption and trust we’re committed to protecting people’s privacy and security,” the company wrote.
Nothing comes between you and your privacy. Messaging with a business is optional, and their chats are clearly labeled on the app. You are in control.
— WhatsApp (@WhatsApp) February 18, 2021
The company has also reaffirmed its stance on end-to-end-encryption saying that “Personal messages will always be end-to-end encrypted, so WhatsApp can’t read or listen to them.”