At the D: Dive Into Media conference, Facebook VP of Partnerships Dan Rose shares insights on the company's future plans. Rose hints at tapping mobile users as well as focussing new app categories such as movies, books and fitness.
Facebook has recently entered into partnerships with media companies, as the social networking giant is now looking to increase its offerings in movies, books and fitness sections. According to Facebook VP of Partnerships, Dan Rose, the company believes the next surge in its app ecosystem will be steered by those media categories.
The company has already tasted massive success by bringing gaming on the social networking. Developers such as Zynga helped Facebook make millions through gaming, and encouraging more developers to create games for social network users.
While speaking at the D: Dive Into Media conference, Rose pointed out the new trend of sharing news stories and articles with news organizations joining the social networking and tapping the “Like” button. Music has also been extensively shared on the social networking.
Speaking about the Books category, Rose said, “When you read a book, you’re investing 5-10 hours of your time. We want to make sure that’s a good use of our time.” Users can use apps such as GoodReads to enrich their book reading experience on the network.
On possible Fitness category, the official said, "Fitness is a little different, but it gives us a peek at the future. It's certainly mobile first, what you need for fitness to really work is to have your device with you.”
"You can then share that with your friends.... Nike does this really well.... people can comment during a run and hear your friends cheering you on. Users can also learn about the routes that you ran, and perhaps they'd be interested in joining you for a workout in the future. New use-cases never possible before are being unlocked."
Rose also revealed the company's plans to make the site more friendly for mobile-app developers. "We have made it so if they integrate with Facebook -- 200,000 mobile apps are integrated -- they can share their experience on mobile apps in their News Feed," said Rose.
"Our partners' job is to create great content. Our job is to honor that content," he explained. "We are trying to find the right balance between delivering a great user experience and creating value for partners by sending traffic to them and honoring their content.
On catching up with Twitter as a second-screen experience for TV, Rose said the company has a long way to achieve that. However, he stressed that the "hashtag is Instagram as much as it is Twitter," pointing out 54 million Super Bowl mentions and 20 million Grammy mentions on Facebook.