Vaio is set to make a comeback to the Indian market after exiting with Sony back in 2014
Vaio is set to make a comeback to the Indian market after exiting with Sony back in 2014. However, this time Vaio is backed by Nexstgo which also makes a range of laptops under its Avita series. Ahead of its launch, the company has started teasing two thin and light laptops on its official website, social media channels and on Flipkart where it is revealed to be the Vaio E15 and Vaio SE 14. The Vaio E15 and Vaio SE14 are both set to launch later today in India at 1:00 PM IST.
#ExperienceTheFuture of personal computing on 15 th of January from 1PM onwards. Stay tuned to this space for more details.— VAIO India (@VAIOInd) January 4, 2021
. #VAIO #VAIOIndia #newlaunch #laptop #laptoplifestyle #laptopmurah pic.twitter.com/nmJ7i87o9r
After spinning-off from Sony, in 2018 Nexstgo picked up the license to oversee Vaio Corporation’s business in Asia. The Vaio laptops are being manufactured by Nexstgo and the company also sells its Avita range of laptops in India. The company has released a new teaser that says the upcoming laptop is “lighter than your past”, hinting at a thin-and-light form-factor. The Vaio E
The company has also hinted that it is planning to launch multiple laptops in India, however, more details on those laptops are currently under wraps. A listing for the upcoming Vaio laptops has also gone live on Flipkart with the same teaser. Additionally, Flipkart is also hosting a contest where 2021participants can win 100 SuperCoins each.
The contest has revealed that the company could launch the Vaio E15 in India on January 15. The E15 is expected to be a thin and light offering with premium design, SSD storage, 15-inch Full HD IPS display, slim bezels and more. The laptop will also come with a slew of I/O ports including USB 3.1 Type-A, Type-C, HDMI and microSD slot.
“Introducing finest-quality laptops in India, the brand focuses on reclaiming its space in the market while having an unrivalled demand by the customers. We are all set to present futuristic laptop range to the country’s burgeoning tech-enthusiasts and young business professionals. We are looking forward to becoming the top choice for laptop buyers across the country,” said Seema Bhatnagar, Regional Business Director, South Asia, VAIO.
Vaio is planning its comeback at a time when most people remain in homes and working from home has become a norm now. This has led to a surge in demand for fast and durable laptops and PCs. It remains to be seen how Vaio positions itself in a price-sensitive market with so many players like Xiaomi, Lenovo, Acer, MSI and more.