Nothing unveils Essential AI platform that lets you create personalised apps: Check details

By Ayushi Jain | Updated on 01-Oct-2025

HIGHLIGHTS

Nothing has introduced its new AI platform called Essential.

At the core of this launch are two key features: Essential Apps and Playground.

Essential Apps let users create their own apps instantly using natural language.

Nothing unveils Essential AI platform that lets you create personalised apps: Check details

Ayushi Jain

01-Oct-2025

Nothing has introduced its new AI platform called Essential, marking the start of the company’s vision for a future personal operating system. The platform aims to make technology more personal, adaptive, and truly under the user’s control, moving away from one-size-fits-all apps and systems that focus more on attention than creativity.

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At the core of this launch are two key features: Essential Apps and Playground. Essential Apps let users create their own apps instantly using natural language. For example, you could ask your phone to “capture receipts from my camera roll and export them as a weekly finance-ready PDF” or “show a one-page briefing before my calls based on my calendar and messages.” AI will generate an app tailored to your request, which you can add directly to your home screen.

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Playground is a community-driven platform where users can share, remix, and download apps created by others. It’s designed to encourage creativity, allowing anyone, not just professional developers, to build tools that meet specific personal needs.

In the alpha version, the Nothing community has already created hundreds of Essential Apps, ranging from mental health trackers to family organisers.

“With Essential, we begin to chip away at the outdated and elitist system set up by the legacy market leaders. A new era requires new thinking. The future of software will be one of unrestricted access, collective innovation, and hyper personalisation. Moats of the past will be dismantled, opening the door to a truly user-led future.” said Carl Pei, CEO of Nothing.

Also read: OpenAI launches Sora 2, its most advanced video generation model yet alongside TikTok-like social app

Nothing’s track record as an independent platform shows it can compete with established tech giants. In just five years, the company claims to have shipped millions of devices and generated over $1 billion in sales.

Ayushi Jain

Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile