WhatsApp says business features remain optional
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Furthermore, if a user fails to accept the new terms, they will not be able to read or send messages from WhatsApp anymore. The app will allow such users to receive calls and notifications for some weeks after the new policy comes under effect. If a user does not accept the new terms they may be deemed inactive since the functionality will be terminated anyway.
As such, it seems reasonable that WhatsApp will then delete these inactive accounts after 120 days going by its standard policy. WhatsApp recently clarified that its business features remain optional for users and that the private chats between users are end-to-end-encrypted. The company reaffirmed that its new policy does not expand its ability to share data with Facebook.
WhatsApp has been sharing metadata information with Facebook for quite some time now and the new policy update allows it to share business and transaction data. WhatsApp has also outlined how it works with Facebook and business accounts saying that it wants to make it easier for people to connect with a business account if they should require. However, the company has clarified that if a business is using Facebook’s hosting services to manage its chats and communicate to customers, it may use the information provided by the user for marketing and advertising purposes.
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