Apple’s new iPhone sock is created by the same designer who made Steve Job’s iconic turtleneck 

Apple on Tuesday announced a new collaboration with renowned Japanese fashion house ISSEY MIYAKE to launch the iPhone Pocket. The iPhone Pocket is a minimalist, 3D-knitted pouch designed to carry your iPhone, AirPods, and other everyday essentials. The pouch or sock has been subjected to several social media memes and conversations since announcement. However, there is much more to this collaboration. 

Survey

The partnership marks a nostalgic reunion between the two brands, which dates back to the 1980s when ISSEY MIYAKE created the iconic black turtlenecks worn by Steve Jobs. Those turtlenecks became synonymous with Jobs, and now, decades later, ISSEY MIYAKE has once again created an accessory that features Apple’s signature blend of design and functionality.

Add As A Trusted Source For Google.

Add as a preferred source on Google

Steve Jobs’ connection to ISSEY MIYAKE

In the 1980s, Steve Jobs visited Sony and admired uniforms designed by founder Issey Miyake, according to Forbes. Jobs wanted similar clothing for Apple employees, but that failed.

However, Jobs and Miyake became friends. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them,” Jobs told his biographer, saying it was enough to last the rest of his life. 

Those turtlenecks, paired with jeans, became Jobs’s signature look and helped make him one of the world’s most recognisable CEOs.

Also read: Google’s November Pixel Drop is here: AI-powered notification summaries, Remix in Messages and more

What is iPhone Pocket

The iPhone Pocket is a soft, sock-like pouch made with a singular 3D-knitted construction. It is designed to fit any iPhone while letting you see the screen through the stretchy material. The design expands to hold phones, AirPods, and other everyday items. It can be carried by hand, attached to bags, or worn on the body.

The short version costs $149.95 (roughly Rs 13,200), and the longer version is priced at $229.95 (roughly Rs 20,400). The short strap design comes in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black colour options. On the other hand, the long strap design is available in sapphire, cinnamon and black colour options. It’s important to note there is no mention of the iPhone Pocket’s availability in India. 

Follow Us

Ayushi Jain

Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile