After Tim Cook, what is next for Apple? New CEO, new products and what happens to him
Follow UsTim Cook is officially stepping down as Apple’s CEO later this year.
Cook will hand over the role to hardware chief John Ternus on September 1,
Even though he will step down as CEO, Cook won't leave the company anytime soon.
After much speculation, Tim Cook is officially stepping down as Apple’s CEO later this year. The longtime leader will hand over the role to hardware chief John Ternus on September 1, marking a major leadership change at Apple. Even though he will step down as CEO, Cook won’t leave the company. Instead, he will move into the role of executive chairman and continue to be actively involved with Apple.
SurveyIn an all-hands meeting with staff, Tim Cook said, ‘I’m excited to continue my journey at Apple as executive chairman.’ ‘I am healthy. My energy is high, and I plan to be in this new role for a long time.’ His comments appear to address speculation about why he decided to step down now.
Cook also assured employees that he will continue supporting the company and its new leader. ‘I’ll be here to support John in any way he needs and in any way I can,’ Cook said, as reported by Bloomberg’s Mark Gurman. ‘I’ll be here to offer my knowledge and experience and be a sounding board anytime I’m called upon. Apple will be my top priority. It’s who I am at my core, and I can’t imagine it any other way.’
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After delivering his prepared remarks, Cook was asked why he chose this moment to step down. In response, he said he wanted the ‘best-ever transition,’ explaining that the ‘business had to be doing great,’ the ‘product road map to be incredible’ and for Ternus to be ‘ready for the role.’
Cook added that Apple currently has an ‘incredible’ product pipeline and also recorded its best-ever quarter during the most recent holiday season. ‘These three things all intersected and they intersect now,’ Cook said. ‘And so now was the time.’
Meanwhile, Ternus expressed excitement about leading Apple into its next phase. ‘I’m especially excited to be stepping into this role at this moment, because I am telling you we are about to change the world once again,’ he said.
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‘AI is going to create almost unlimited potential,’ he said. ‘We’re going to be able to keep unlocking possibilities that are going to create entirely new opportunities for our products and services, and I’m so excited about what that’s going to mean for our users.’
Ternus also reassured employees that Apple’s core values will remain the same. ‘Who we are as a company won’t change, he said. ‘Our mission won’t change.’
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