Cab hailing services in India like Uber, Ola, Meru and others are getting more competitive with time and have found ways to attract and retain customers. Most of the said methods for customer-retention revolve around providing cheaper fares using options like ride sharing, coupon codes or some other methods. However, it seems like Uber is testing a new way of providing cheaper rides, which involves testing a rider’s patience. From what seems like a slip-up, the company’s employee Gregory Jacobs posted a screenshot of a new feature on Twitter revealing an option that allows a person to wait to get a cheaper cab.
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