Meta launches WhatsApp Incognito Chat for private AI conversations, check all details
Follow UsWhatsApp’s new Incognito Chat keeps Meta AI chats more private and secure.
Meta says chats disappear after the session and are not stored.
The feature is rolling out slowly for Android and iPhone users.
Meta CEO Mark Zuckerberg has recently announced a new privacy-focused feature for WhatsApp known as ‘Incognito Chat’ on WhatsApp channels. The new feature allows the users to chat with the Meta AI in incognito mode, allowing them to chat with the AI tool in a secured and isolated environment instead of regular cloud servers. Meta also said that neither the company nor outside parties can read these chats. Furthermore, the messages disappear after the session ends. This makes Incognito Chat different from many AI tools that may keep user prompts stored for long periods. WhatsApp has already used similar technology for writing help and chat summaries. Here’s everything you need to know about Incognito Chat on WhatsApp.
SurveyWhat is Incognito Chat on WhatsApp?
Incognito Chat is a new mode inside Meta AI that focuses on keeping conversations private. Meta says the feature uses its Private Processing technology, which was introduced last year for AI features on WhatsApp. Instead of processing requests on regular cloud servers, conversations are handled inside isolated and encrypted environments called Trusted Execution Environments.
The company says this setup prevents Meta, WhatsApp, or third parties from reading user chats. Once a conversation ends, the messages disappear and are not stored. Meta claims this makes Incognito Chat different from other AI chat platforms, where prompts and responses may still remain saved on servers for months.
WhatsApp already uses private processing for features such as writing help and AI-powered chat summaries. Meta says the same technology is now being expanded for Incognito Chat.
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How to get Incognito Chat on WhatsApp
Meta says Incognito Chat is rolling out gradually to WhatsApp users on Android and iOS. To access the feature you’re required to update your WhatsApp app to the latest version through the Google Play Store or Apple App Store.
The feature is currently available only to selected accounts, so not everyone may see it immediately. Moreover, the availability of the feature can also depend on region and account type. The users who have received the update will reportedly see a dedicated option to start a private AI conversation with Meta AI.
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Meta on the security of Incognito Chat
Meta says independent security firms such as NCC Group and Trail of Bits have audited private processing technology, and the company also claims these audits confirm that the system follows strong privacy and security standards.
