Best OLED TVs in India (2026): Top 6 picks

OLED TVs have moved well beyond being a choice for only dark-room movie watching. The latest models are brighter, better at handling reflections and more capable for gaming. They also use AI for upscaling, picture processing, audio and smart-TV functions. For this list, the LG G6 ranks first because it offers the most complete combination of brightness, picture quality, gaming features, Dolby Vision, reflection handling and software support. The Sony Bravia 8 II follows with a more cinema-focused approach, while Samsung’s S95H stands out for its Glare Free display, 165Hz gaming and stronger built-in audio.

We have included the price for the 65-inch models of each of these TVs as a common reference point. Retail prices and stock can change.

Best OLED TVs in India at a glance

Rank	TV	Best for	65-inch price checked	Native refresh rate	Processor	OS and update promise	HDMI	USB	Audio
1	LG OLED evo G6	Best overall	Rs 2,30,290	120Hz, VRR up to 165Hz	α11 AI Processor 4K Gen3	webOS 26, up to 5 years of platform upgrades	4 x HDMI 2.1	3 x USB 2.0	60W, 4.2ch
2	Sony Bravia 8 II	Movies and home cinema	Rs 3,24,990-Rs 3,49,990	120Hz	XR Processor	Google TV, Android TV platform, no fixed update count stated	4 HDMI, 2 high-bandwidth HDMI 2.1 inputs	2	50W, Acoustic Surface Audio+
3	Samsung S95H	Gaming and bright rooms	Rs 2,35,990	165Hz	NQ4 AI Gen3	One UI Tizen, up to 7 years	4 x HDMI 2.1	2 x USB-A	70W, 4.2.2ch
4	LG OLED evo C6	High-end LG without G6 pricing	Rs 1,86,890	120Hz, VRR up to 165Hz	α11 AI Processor 4K Gen3	webOS 26, up to 5 years	4 x HDMI 2.1	2 x USB 2.0	40W, 2.2ch
5	Samsung S90H	Glare-free gaming	Rs 2,04,990	165Hz	NQ4 AI Gen3	One UI Tizen, up to 7 years	4 x HDMI 2.1	2 x USB-A	40W, 2.1ch
6	LG OLED B5	Lower-cost OLED	Around Rs 1.92 lakh	120Hz	α8 AI Processor 4K Gen2	webOS 25, four upgrades over five years	4 x HDMI 2.1	2 x USB 2.0	20W, 2.0ch

The LG G6 and C6 both use the α11 AI Processor 4K Gen3 and support 165Hz VRR, Dolby Vision, Filmmaker Mode and four HDMI inputs with 4K 120Hz support. The G6 adds Brightness Booster Ultra, Reflection Free Premium and a more powerful 60W audio system.

Samsung’s S95H and S90H both support 165Hz VRR, NQ4 AI Gen3 processing, 4K AI Upscaling Pro, Glare Free displays, Filmmaker Mode and seven years of Tizen OS upgrades.

Sony’s Bravia 8 II has a 120Hz QD-OLED panel, four HDMI inputs, two USB ports, Dolby Vision and 50W Acoustic Surface Audio+. Sony specifies 4K 120Hz, eARC, VRR and ALLM as HDMI 2.1 features, with VRR available on HDMI 3 and 4.

Which OLED TV is the best overall?

1. LG OLED evo G6

The LG G6 ranks first because it removes more of the usual OLED compromises than the other TVs here. It is bright enough to make HDR highlights stand out, has much better reflection control than a conventional glossy OLED, supports 165Hz VRR and gives you four high-bandwidth HDMI ports.

LG uses its α11 AI Processor 4K Gen3 with Dual AI Engine. The TV supports AI Super Upscaling 4K, Dynamic Tone Mapping Ultra, AI HDR Remastering, AI Picture Pro and AI Genre Selection. It also supports Dolby Vision, HDR10, HLG and Filmmaker Mode.

The biggest change is brightness. In our Calman testing, the G6 reached about 2,970 nits on a 1% HDR window. It remained around 2,850 nits at 10%, before dropping to roughly 1,300 nits at 25%, 680 nits at 50%, 510 nits at 75% and 435.6 nits on a full-screen white window. In real viewing, the higher brightness is especially noticeable in HDR movies and daytime viewing. Our ColorChecker test also recorded an average Delta E of 1.84.

The G6 has a glossy screen, but LG uses Reflection Free Premium to reduce reflections. That is an important distinction. Samsung’s Glare Free approach uses a matte surface, while LG has chosen to improve the reflection behaviour of a glossy panel.

Gaming is another reason for the top position. The G6 supports VRR up to 165Hz, NVIDIA G-Sync, AMD FreeSync, ALLM, HGiG and Dolby Vision Gaming at 4K 120Hz. All four HDMI inputs support the key high-bandwidth gaming features.

There are three USB 2.0 ports, Ethernet, optical audio and dual RF inputs. The built-in audio is rated at 60W through a 4.2-channel system, with Dolby Atmos, AI Sound Pro, Clear Voice Pro, Adaptive Acoustic Tuning, AI Object Remastering Ultra and WOW Orchestra.

The smart-TV side is equally extensive. webOS 26 adds AI Search, AI Concierge, AI Voice ID, AI Chatbot, AI Picture Wizard and AI Sound Wizard. LG also supports Google Gemini and Microsoft Copilot through its multi-AI experience. LG promises up to five years of webOS platform upgrades for its 2026 range, with its current guidance covering webOS 26 through webOS 30.

At Reliance Digital, the 65-inch G6 was listed at Rs 2,30,290 during our check. Vijay Sales showed a similar price of Rs 2,30,090.

Why it ranks first: the G6 is not the specialist choice in just one area. It combines flagship brightness, good reflection control, OLED blacks, Dolby Vision, 165Hz gaming, four high-bandwidth HDMI inputs, strong built-in audio and long software support.

Who should buy it: buyers who want one OLED TV that can handle movies, sports, gaming and daytime viewing without a major weakness.

Who should avoid it: buyers who do not need the extra brightness or gaming hardware and can save substantially on the C6.

Which OLED TV is best for movies?

2. Sony Bravia 8 II

The Sony Bravia 8 II is the most cinema-focused TV in this list. It gives up the 165Hz race, but puts more emphasis on image processing, colour handling, motion and sound positioning.

It uses Sony’s XR Processor and a QD-OLED panel. XR Clear Image uses Sony’s content database, zone division and dynamic frame analysis to upscale lower-resolution material towards 4K. The XR Processor also uses AI scene recognition to analyse content and adjust the image.

Sony supports Dolby Vision, HDR10 and HLG. The TV also has IMAX Enhanced and Studio Calibrated modes, including Netflix, Sony Pictures Core and Prime Video calibrated modes. Sony does not list Filmmaker Mode on its India specification page, so I would not present it as a Filmmaker Mode alternative.

Our Calman testing gives the Bravia 8 II a strong technical case. We measured up to 2,471 nits peak brightness. UHD-P3 coverage reached 99.98% in both CIE 1931 xy and CIE 1976 uv. ColorChecker testing produced an average Delta E 2000 of 2.3, with black luminance measuring 0 cd/m². These measurements make the Bravia 8 II particularly interesting for HDR movie viewing.

The glossy screen also handles direct reflections reasonably well.

Sony’s audio hardware is a major differentiator. Acoustic Surface Audio+ uses two actuators and two subwoofers, with 50W total output. Voice Zoom 3 uses AI-based processing to improve dialogue clarity, while 3D Surround Upscaling creates virtual surround sound. Dolby Atmos and DTS:X are also supported.

Connectivity is more complicated for gamers. There are four HDMI inputs, but Sony specifies VRR for HDMI 3 and 4. The TV supports 4K 120Hz, eARC, VRR, ALLM and SBTM as HDMI 2.1 features. There are also two USB ports, Ethernet, optical audio, a headphone output, Wi-Fi 6 and Bluetooth 5.3.

Sony’s India specification page lists Android TV as the operating system, while the retail product is presented as Google TV. Sony does not state a fixed number of OS upgrades for this model on its India product page, so it is better not to attach a specific update count to the Bravia 8 II.

The 65-inch Bravia 8 II was listed at Rs 3,24,990 on Flipkart and Rs 3,49,990 on Reliance Digital during our research. Croma also listed the model at Rs 3,49,990.

Why it ranks second: it offers an unusually strong combination of HDR performance, colour coverage, Sony’s image processing, Dolby Vision and screen-based audio. The 120Hz ceiling and much higher price than the LG C6/G6 are the main reasons it does not rank first.

Who should buy it: movie and series watchers who care more about picture processing, calibrated modes, Dolby Vision and integrated cinematic audio than 165Hz gaming.

Who should avoid it: serious PC gamers who have several 4K 120Hz or high-refresh sources.

Which OLED TV is best for gaming and bright rooms?

3. Samsung S95H

The S95H is Samsung’s flagship 4K OLED for 2026 and takes a different route to the G6. Its biggest selling points are the 165Hz panel, Glare Free coating, strong built-in audio and Samsung’s AI-heavy smart-TV experience.

The S95H uses Samsung’s NQ4 AI Gen3 Processor, which has 128 AI neural networks. Its picture processing includes 4K AI Upscaling Pro, AI Motion Enhancer Pro, Auto HDR Remastering Pro, Color Booster Pro and AI Customisation. Filmmaker Mode is also supported.

The 165Hz panel supports VRR, G-Sync, FreeSync Premium Pro, ALLM and HGiG. Samsung also includes Game Bar, Super Ultra Wide Game View, Dynamic Black EQ, Mini Map Zoom and AI Auto Game Mode. The Glare Free display is useful if your TV sits opposite windows or strong lights.

Audio is better than on the other TVs here, at least on paper. The S95H has a 70W 4.2.2-channel system with Dolby Atmos, OTS+, Q-Symphony, Active Voice Amplifier Pro, Adaptive Sound Pro and 360 Audio.

Samsung has also gone further with AI. Vision AI Companion can provide video and image responses through multiple AI agents. AI Football Mode Pro adjusts picture and sound for football, while AI Sound Controller Pro lets users adjust voice, music and effects independently. Generative Wallpaper adds another AI-driven feature that is more about personalisation than picture quality.

There are four HDMI inputs, two USB-A ports, Ethernet, optical audio, eARC, Wi-Fi and Bluetooth. Samsung promises up to seven years of Tizen OS upgrades for 2026 TVs. Importantly, Samsung’s terms make clear that these upgrades do not extend hardware-related performance or durability.

The 65-inch S95H was Rs 2,35,990 at Reliance Digital during our check.

Why it ranks third: the S95H is extremely strong for gaming and bright-room viewing and has the best built-in sound system in this group. Samsung’s lack of Dolby Vision remains a practical difference compared with LG and Sony.

Who should buy it: gamers, sports watchers and people with bright rooms who want an anti-glare OLED and do not need Dolby Vision.

Who should avoid it: buyers with a large Dolby Vision library who want that format supported natively.

Is the LG C6 a better buy than the G6?

4. LG OLED evo C6

The C6 is the most interesting option in LG’s range for buyers who like what the G6 does but do not need its flagship brightness and reflection treatment.

It has the same α11 AI Processor 4K Gen3 with Dual AI Engine and supports AI Super Upscaling 4K, Dynamic Tone Mapping Ultra, AI HDR Remastering, AI Picture Pro, Dolby Vision and Filmmaker Mode. It also supports the same 165Hz VRR ceiling, G-Sync, FreeSync, ALLM and HGiG.

The important difference is the panel and reflection handling. The C6 has a glossy finish.

The C6 has four HDMI inputs supporting 4K 120Hz, VRR, ALLM, QMS and QFT, along with two USB 2.0 ports, Ethernet and optical output.

Audio is rated at 40W through a 2.2-channel system. Dolby Atmos, AI Sound Pro, Clear Voice Pro, Adaptive Acoustic Tuning, AI Object Remastering Ultra and WOW Orchestra are supported.

The C6 runs webOS 26 and gets LG’s AI Hub features, including AI Chatbot, AI Voice ID and AI Picture/Sound Wizard. LG’s 2026 guidance says the webOS Re:New programme supports up to five years of platform upgrades, from webOS 26 through webOS 30.

The 65-inch C6 was listed at Rs 1,86,890 on Reliance Digital.

Why it ranks fourth: it delivers many of the G6’s core capabilities at a lower price, but gives up some brightness and reflection-handling advantages. At the right price, that makes the C6 a very sensible alternative.

Who should buy it: buyers who want a high-end LG OLED for movies and gaming but do not have a very bright room.

Who should avoid it: buyers who watch mostly during the day with windows or lights facing the screen.

Is the Samsung S90H a good OLED for a bright room?

5. Samsung S90H

The S90H is positioned below the S95H but carries over much of Samsung’s 2026 gaming and AI platform.

It uses the same NQ4 AI Gen3 processor and supports 165Hz, 4K AI Upscaling Pro, AI Motion Enhancer Pro, Auto HDR Remastering Pro, Color Booster Pro and Filmmaker Mode.

It also has the Glare Free display, making it one of the more interesting OLED options for daytime viewing.

Gaming support includes 4K 165Hz, VRR, G-Sync, FreeSync Premium Pro, ALLM and HGiG. That puts it on the same broad gaming platform as the more expensive S95H.

The compromises are mostly in audio and HDR positioning. The S90H has 40W of audio output through a 2.1-channel system, with OTS Lite, Dolby Atmos, Q-Symphony, Active Voice Amplifier Pro, Adaptive Sound Pro and 360 Audio.

You get four HDMI inputs and two USB-A ports, along with Ethernet, optical audio, eARC, Wi-Fi and Bluetooth. Samsung also promises seven years of Tizen OS upgrades for the 2026 range.

The 65-inch S90H was listed at Rs 2,04,990 on Reliance Digital during our check.

Why it ranks fifth: its gaming and bright-room abilities are excellent, but the S95H adds more powerful audio and sits higher in Samsung’s range. The S90H also lacks Dolby Vision.

Who should buy it: buyers who want a 165Hz OLED with strong glare control and do not want to stretch to the S95H.

Who should avoid it: people who want Dolby Vision or who expect flagship-level built-in audio.

Is the LG B5 still worth buying?

6. LG OLED B5

The B5 is the least expensive TV on this list and also the oldest model, having launched as part of LG’s 2025 range. But it retains several features that make it a credible OLED option rather than simply a cut-down television.

It uses the α8 AI Processor 4K Gen2 and supports AI Super Upscaling 4K, Dynamic Tone Mapping Pro, AI Genre Selection, AI Brightness Control, AI Picture Pro and Filmmaker Mode. Dolby Vision, HDR10 and HLG are also supported.

Gaming support includes 120Hz, VRR up to 120Hz, G-Sync, FreeSync, ALLM, HGiG and Dolby Vision Gaming at 4K 120Hz. All four HDMI ports support the key 4K 120Hz gaming features.

Audio is much more basic than on the other TVs. It has a 20W, 2.0-channel system with Dolby Atmos, AI Sound Pro, Clear Voice Pro and AI Acoustic Tuning. There are two USB 2.0 ports, four HDMI inputs, Ethernet and optical audio. The B5 has a glossy finish.

It runs webOS 25 and is covered by LG’s Re:New programme, which promises four upgrades over five years for the 2025 range.

Current price tracking puts the 65-inch OLED65B56LA at around Rs 1.92 lakh, although availability is inconsistent across retailers.

Why it ranks sixth: the B5 still has the essentials of a proper gaming OLED, including 120Hz, HDMI 2.1-class connectivity, Dolby Vision and VRR. But the newer C6 offers a faster 165Hz ceiling, newer processing and a longer current-generation software window.

Who should buy it: buyers who find it at a sizeable discount and mainly want OLED picture quality and 120Hz gaming.

Who should avoid it: buyers whose price gap to the C6 is small.

Which OLED TV should you buy based on your priority?

Your priority	TV to consider	Why
Best overall	LG G6	Strong brightness, reflection handling, Dolby Vision, 165Hz VRR and four high-bandwidth HDMI inputs
Movies and cinema	Sony Bravia 8 II	XR processing, QD-OLED, Dolby Vision, Studio Calibrated modes and Acoustic Surface Audio+
Bright room	LG G6 / Samsung S95H / S90H	G6 combines strong brightness with Reflection Free Premium; Samsung uses Glare Free
PC gaming	LG G6 / C6 / Samsung S95H / S90H	165Hz VRR with adaptive-sync support
Console gaming	LG G6 / C6 / Samsung S95H / S90H	4K 120Hz, VRR and ALLM; most current consoles top out at 120Hz
Built-in TV sound	Samsung S95H	70W 4.2.2-channel system
Dolby Vision	LG G6 / C6 / B5 / Sony Bravia 8 II	Dolby Vision support
Longest stated OS support	Samsung S95H / S90H	Samsung promises up to seven years of Tizen upgrades
Lower-cost entry	LG B5	120Hz OLED, Dolby Vision and HDMI 2.1-class gaming features

Why LG, Samsung and Sony are taking different approaches

The OLED market is now less about proving that OLED can produce perfect blacks and more about solving the weaknesses around OLED.

LG’s strategy with the G6 is to attack brightness and reflection handling without giving up the familiar strengths of its OLED TVs. The G6 combines a new Hyper Radiant Color approach with Brightness Booster Ultra and Reflection Free Premium. At the same time, LG keeps Dolby Vision and pushes 165Hz gaming.

Samsung is taking a different route. Its 2026 OLED range puts a heavy focus on Glare Free screens, 165Hz gaming, AI functions and longer software support. The seven-year Tizen commitment is especially notable because it turns the operating system into part of the long-term buying argument.

Sony remains more focused on the cinema experience. The Bravia 8 II uses QD-OLED with XR processing, calibrated modes, Dolby Vision and screen-based audio. Its hardware is not aimed at winning a refresh-rate specification race.

This is also why buyers should not compare OLED TVs only by peak brightness or refresh rate. A 165Hz panel matters more to a PC gamer than to someone whose main source is Netflix. Similarly, a matte display can be valuable in a room with direct light, while a glossy panel can be preferable to a viewer who watches mostly in controlled lighting.

How should you choose an OLED TV?

Do not buy on refresh rate alone

A 165Hz television sounds substantially better than a 120Hz model, but most console gamers will not see the full benefit because current consoles are generally built around 4K 120Hz gaming. The 165Hz advantage is more relevant for a PC connected to the TV.

Check how many HDMI ports support high-bandwidth gaming

This matters when you have a PlayStation, Xbox, gaming PC and soundbar or receiver.

The LG G6, C6 and B5 give you four HDMI inputs with 4K 120Hz and VRR support. Samsung’s S95H and S90H also provide four HDMI 2.1 inputs. Sony’s Bravia 8 II is more restrictive, with its VRR support on HDMI 3 and 4, while HDMI 3 also handles eARC.

Think about your room before choosing the screen finish

For a room with windows opposite the TV, the Samsung S95H and S90H’s Glare Free coatings are worth considering. LG’s G6 is also designed for bright rooms, but its approach uses Reflection Free Premium on a glossy panel. The C6 and B5 are conventional glossy OLEDs and are less suited to strong direct light.

Dolby Vision remains a real difference

Samsung does not support Dolby Vision, instead relying on HDR10+ formats. LG and Sony support Dolby Vision.

That does not mean Samsung TVs are automatically poor at HDR. It means your choice of TV also determines which HDR format your television can process natively.

Built-in sound should not decide the purchase on its own

The Samsung S95H has the highest-rated speaker output here at 70W, while the Sony Bravia 8 II’s 50W Acoustic Surface Audio+ is more unusual because the sound is positioned through the screen itself. LG’s G6 offers 60W audio.

But a capable soundbar or AV receiver can still make a much bigger difference to movie audio than moving from one TV’s built-in speakers to another.

Final verdict

The LG G6 is the most complete OLED TV in this group. Its biggest advantage is not one specification, but the way its features work together. The high brightness is useful for HDR and daytime viewing, Reflection Free Premium helps in brighter rooms, Dolby Vision covers a major HDR format, and four HDMI inputs with 165Hz VRR make it a capable gaming display. Our testing also showed why its brightness is a meaningful upgrade rather than a paper specification.

The Sony Bravia 8 II is the specialist choice for movie-focused buyers. Its 2,471-nit peak measurement, 99.98% UHD-P3 coverage, XR processing, Dolby Vision and Acoustic Surface Audio+ give it a strong cinema proposition. The trade-offs are its 120Hz limit and much higher price.

The Samsung S95H is the alternative for users who prioritise gaming, glare control, built-in sound and long-term software support. Its 165Hz panel, four HDMI 2.1 inputs, Glare Free display and seven-year Tizen upgrade promise make it a broad feature package.

The LG C6 is the model to watch when price matters. It keeps the α11 processor, 165Hz VRR, Dolby Vision and four high-bandwidth HDMI inputs, but drops the G6’s more advanced brightness and reflection-handling hardware.

The Samsung S90H makes a similar argument from the Samsung side. It keeps 165Hz gaming and Glare Free technology while cutting audio and some of the flagship S95H hardware.

The LG B5 remains relevant only when the price is right. It still offers 120Hz gaming, Dolby Vision and four HDMI inputs, but the newer C6 is the more complete long-term option when the price gap is small.

The bigger change across this year’s OLED market is that brands are no longer selling only picture quality. LG is selling brightness and gaming, Samsung is selling glare control, AI and software longevity, and Sony is selling processing and cinema integration. That makes the right OLED TV increasingly dependent on how and where you actually use it, rather than which model has the longest specification sheet.

FAQs

Which OLED TV is best for PS5 and Xbox Series X?
The LG G6, LG C6, Samsung S95H and Samsung S90H are all strong options for current consoles. Their 4K 120Hz support, VRR and ALLM cover the key features supported by PS5 and Xbox Series X. The 165Hz modes on the LG and Samsung models are more useful for PC gaming.

Does a 165Hz OLED TV look better than a 120Hz OLED TV?
Not necessarily. The difference matters mainly when a PC can output games above 120fps. For films, streaming and console gaming, a 120Hz OLED is already well suited.

Which OLED TV is best for a bright room?
The LG G6, Samsung S95H and Samsung S90H are the more suitable choices here. The G6 combines high brightness with Reflection Free Premium, while Samsung uses its Glare Free display treatment. Conventional glossy OLEDs such as the LG C6 and B5 can show more reflections from windows and lights.

Which OLED TVs support Dolby Vision?
The LG G6, LG C6, LG B5 and Sony Bravia 8 II support Dolby Vision. Samsung’s S95H and S90H do not support Dolby Vision and instead use HDR10+ formats.

Which OLED TV has the longest software update support?
Samsung has the clearest commitment in this group, with up to seven years of Tizen OS upgrades for its 2026 TVs. LG promises up to five years of webOS platform upgrades on its 2026 range. Sony does not state a fixed number of major OS upgrades for the Bravia 8 II on its India product page.

How many HDMI 2.1 ports do these OLED TVs have?
The LG G6, LG C6, LG B5, Samsung S95H and Samsung S90H have four HDMI inputs supporting the key high-bandwidth gaming features. On the Sony Bravia 8 II, HDMI 3 and HDMI 4 handle the relevant HDMI 2.1 gaming features such as 4K 120Hz and VRR.

Which OLED TV has the best built-in speakers?
The Samsung S95H has the highest rated speaker output in this group at 70W with a 4.2.2-channel configuration. The Sony Bravia 8 II follows a different approach with 50W Acoustic Surface Audio+, which uses the screen itself to produce sound. The LG G6 has a 60W 4.2-channel system.

Which OLED TV has the best picture upscaling?
LG, Sony and Samsung all use AI-assisted upscaling, but their approaches differ. LG uses AI Super Upscaling 4K, Sony uses XR Clear Image, and Samsung uses 4K AI Upscaling Pro. For a buyer, the more useful factor is how much low-resolution content they watch, since native 4K content reduces the importance of upscaling.

Is the LG B5 still worth buying in 2026?
Yes, when it is substantially cheaper than newer models. It still has a 120Hz OLED panel, VRR, HDMI 2.1-class gaming support and Dolby Vision. However, the newer LG C6 offers a 165Hz ceiling and newer processing, so a small price difference makes the C6 easier to justify.

Should you buy an OLED TV if you mostly watch regular TV channels?
You can, but the higher price of a premium OLED may not be justified if most of your viewing is low-resolution broadcast content. OLED makes a stronger case when you watch 4K streaming, films, sports or play games, where its contrast, black levels, HDR and motion capabilities are easier to appreciate.

Do you need a soundbar with an OLED TV?
Not necessarily. The LG G6 and Samsung S95H have relatively powerful built-in systems, while Sony’s Acoustic Surface Audio+ is designed to make dialogue and sound appear to come from the screen. A soundbar still makes sense for buyers who want deeper bass, louder output or a wider surround experience.

Is OLED better than Mini-LED for every room?
No. OLED offers pixel-level control and excellent black levels, but Mini-LED TVs can still be attractive for very bright rooms or buyers who prioritise sustained full-screen brightness. The choice depends on viewing conditions, content and budget rather than the display technology alone.