Samsung expected to redefine foldable segment at Galaxy Unpacked on August 10

Brand Story | Published 28 Jul 2022
Samsung expected to redefine foldable segment at Galaxy Unpacked on August 10

Samsung’s foldables have successfully re-shaped the mobile experience by innovatively overcoming the limitations of regular smartphones. We are naturally super excited to see the new generation of foldable phones unfold at the Samsung Unpacked event on August 10. If you too enjoy being on the cutting edge of technology, just register now and join in to witness the flagship unveil in entire glory!

Pushing limits for an experience greater than ever before! 

Samsung introduced its first foldable smartphone - Galaxy Fold - in 2019 and began a new era in mobile computing. Last year, a staggering 10 million foldable smartphones were shipped worldwide and Samsung further consolidated its position as the market leader in the foldable space. To put these stats in perspective, this is an industry increase of more than 300% from 2020! 

Taking about these upcoming foldable phones, Samsung Electronics President Dr. TM Roh said, “This year, we’ve made advancements in every detail and opened the new experiences enabled by these behaviour-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.”

"At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible", he further added. 

Samsung has always ensured the best performance hardware on its foldable devices. It’s also a given that the next generation foldable smartphones will integrate the latest and greatest hardware capable of supporting even the most demanding of users. 

Foldables enable users to go beyond candy-bar constraints

The Galaxy Fold series delivers big screens while also enhancing portability. These phones can easily keep up with all your productivity needs and aptly handle all challenges of modern workspaces. 

 You can simply flex open your phone and use the extra-large displays to open multiple apps simultaneously. The extra screen space also makes tasks like making a video presentation or video calling incredibly convenient.     

The form factor of candy-bar phones can be quite limiting in comparison. This makes users with non-negotiable work commitments feel insecure without keeping bigger screen devices like tabs and laptops handy.

The next generation Galaxy Z Fold should enhance productivity aspects even further and will thus be particularly appealing to power users. 

The Galaxy Z Flip phones, on the other hand, are powerful tools for self-expression. They bring amazing power to the palm-sized form factor. These phones come in bold colour options and have been very enthusiastically picked by consumers. 

Stay Tuned! 

Samsung has emerged as a category leader in the foldable space and will further refine the experience with the upcoming Galaxy Z foldable smartphones that will be equipped with technology and experience greater than what we have experienced so far. We can’t wait to know what’s next for the cutting-edge technology that powers these versatile Fold and Flip phones. You can register yourself on Samsung.com and tune in for the Unpacked event on August 10, 2022, at 6:30 pm IST. 

[Brand Story]