There are two big problems with content on the Internet right now. The first, people share things before they read them, and the second, of the people who actually try reading, less than 50 percent get to the end of an article. In a report by Slate, back in 2013, Columnist Farhad Manjoo, very eloquently explained the behaviour of readers on Slate. Although the article takes into account only Slate's own readers and those from analytics firm, Chartbeat's other customers, it basically portrays reader behaviour all over the Internet. In fact, we see the same behaviour from our readers here at Digit. This is one of the areas where online media really lags behind traditional sources like newspapers and magazines. In those, readers, read.
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