Apple has shared its financial results for the third fiscal quarter of 2025.
The company posted a revenue of $94 billion.
A key highlight from the call was the performance of the iPhone 16 lineup.
Apple has shared its financial results for the third fiscal quarter of 2025, and things are looking quite strong for the tech giant. The company posted a revenue of $94 billion, up 10 percent year over year. CEO Tim Cook and CFO Kevan Parekh shared important updates during the earnings call, covering everything from iPhone sales and AI development to tariff impacts and services growth.
SurveyA key highlight from the call was the performance of the iPhone 16 lineup. The company also achieved new milestones in services, especially in Apple TV+, iCloud and App Store. Here’s a breakdown of the key takeaways from the call.
iPhone 16 popularity
The iPhone 16 series turned out to be a major success. According to Tim Cook, the iPhone 16 models outperformed the iPhone 15 lineup from last year, with sales rising in the “strong double digits.” He noted that the company saw a record number of people upgrading to newer iPhones during the June quarter. That was because of the “strength of the product,” Cook explained.
Apple also reached an impressive milestone. It has now shipped more than 3 billion iPhones since the device first launched in 2007.
Also read: Samsung confirms to launch tri-fold phone and Apple Vision Pro rival by end of 2025
AI efforts
Apple is putting a lot of energy into artificial intelligence. Cook described AI as “one of the most profound technologies of our lifetime” and said Apple is significantly increasing its investment in this space. The company is open to acquiring an AI startup that can help accelerate its roadmap. “We’re not stuck on a certain size company,” Cook added.
Cook also revealed that the tech giant is “making good progress” on developing a more personalised version of Siri powered by AI.
Also read: Mark Zuckerberg believes people without AI glasses will face a disadvantage in future
Tariffs
Tariffs had a financial impact this quarter, costing Apple around $800 million. Cook said the figure could rise to $1.1 billion in the September quarter. “We saw evidence in the early part of the quarter, specifically, of some pull-ahead related to the tariff announcements,” Cook told Reuters.
Services hit record highs
Apple’s services revenue was $27.4 billion, up from $24.2 billion last year. Apple TV+ viewership increased in strong double digits, and App Store and iCloud also saw impressive gains. Apple now has over a billion paid subscriptions across all its services.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
