Hotstar recorded 100 million active users and a concurrency of 15.6 million, the highest ever in an ODI match, during last Sunday’s India versus Pakistan match. About 66 percent of Hotstar’s reach was witnessed from towns beyond the metro cities.
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Hotstar recorded a daily active user number of 100 million during the India vs. Pakistan match on June 16, making this the highest-ever single day reach for the platform. About 66 percent of the 100 million users came in from towns beyond the metro cities. It also registered concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.
This season of ICC Cricket World Cup is being streamed across 6 languages - English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar has also retained its social layer of #KoiYaarNahiFar with the Watch ‘N Play feature. Through this feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch ‘N Play experience with friends, family, experts and celebrities.
Commenting on the development, Varun Narang, Chief Product Officer, Hotstar, “We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”
In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.
Offering ad targeting for live sports at scale, the ICC Cricket World Cup 2019 on Hotstar is an exciting affair for all involved, including co-presenting sponsors Dream 11, Uber Eats, Amazon Pay, and Coca Cola, and associate sponsors Royal Challenge, Acko, CEAT, and ICICI Lombard.