Jio Haptik, which is Jio Platforms’ customer experience AI platform, announced its new app, Interakt on Monday. This app is specifically geared towards SMBs and MSMEs to help companies grow their businesses on Whatsapp. While this is Haptik’s first platform for SMBs and MSMEs, it’s already estimated to be 50 million businesses strong.
Jio Interakt is an app that helps businesses grow via Whatsapp. It has been built on top of the official WhatsApp Business API, which means that its functionality should mirror that of Whatsapp. Businesses will receive their own dedicated Whatsapp numbers that can be used to undertake operations such as conducting sales, managing conversations at scale, ensuring customer care, working on public relations, sending alerts, answering public enquiries and so on. There is also a Shared Inbox functionality that ensures that a brand’s in-house team has access to updated information at all times.
“WhatsApp is already the default platform for people in India to shop directly from brands and small businesses,” said Aakrit Vaish, co-founder and CEO of Haptik. “However it can get challenging for businesses to manage these interactions at scale. We believe there will be a time when WhatsApp will become the largest channel for such transactions, even bigger than the web. We have built Interakt to power this new conversational commerce economy.”
Over 500 brands, including SleepyOwl, Bare Anatomy and The Pillow Company have already adopted Interakt and made it a part of their business operations as they are part of the early access club. The company plans to grow this number 10x within the next 6-12 months.
Interakt is said to launch new features such as automated responses, catalogue creation, advanced analytics, integrations with payment gateways.