Vivo topped Q2 2025 with 8.1 million shipments, thanks to strong retail push and popular V50 and Y-series models.
Nothing saw explosive 229% year-on-year growth, driven by the success of its CMF Phone 2 Pro and Phone 3a.
Despite global challenges, India shipped 39M smartphones in Q2, driven by new launches and reduced inventory pressure.
After a slow start to the year, India’s smartphone market has made a strong comeback in the second quarter of 2025 with 7% year-on-year growth. According to research firm Canalys (now part of Omdia), smartphone shipments in the country reached 39 million units between April and June. Despite ongoing challenges like extreme weather, global trade tensions, and broader economic uncertainty, new product launches and reduced inventory pressures pushed the recovery.
SurveyAccording to the report, Vivo led the smartphone sales in Q2 with 8.1 million devices shipped and a 21% market share. Samsung followed with 6.2 million units, approximately 16% market share, while OPPO replaced Xiaomi from the third place with 5 million shipments. Realme rounded out the top five with 3.6 million units.
“Vivo really nailed it this quarter,” said Sanyam Chaurasia, Principal Analyst at Canalys. He shared that the V50 series did well in major cities thanks to strong retail presence and promotional campaigns, while the Y-series kept up momentum in smaller towns. The T-series performed well in the online sale.
Additionally, Samsung focused on the mid-premium segment, offering attractive zero-cost EMI options on models like the A36 and A56. OPPO also had a solid run, whereas Xiaomi and Realme saw year-on-year declines but still managed to hold their ground with select models like Redmi 14C 5G, A5, and Note 14 series.
Beyond the top five, Apple holds the sixth spot, with the iPhone 16 lineup making up more than half its shipments, though the 16e struggled to gain traction. Motorola pushed deeper into smaller cities, while Infinix overtook TECNO to become TRANSSION’s lead brand in India.
Also read: Oppo Find X8 Pro price drops by over Rs 18,000 on Amazon: How this deal works
Furthermore, Nothing has been a standout performer with an explosive 229% year-on-year growth. CMF Phone 2 Pro and Phone 3a are among the top-selling phones from the brand.
Follow Us
Himani Jha
Himani Jha is a tech news writer at Digit. Passionate about smartphones and consumer technology, she has contributed to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech for the past five years. When not immersed in gadgets, she enjoys exploring the vibrant culinary scene, discovering new cafes and restaurants, and indulging in her love for fine literature and timeless music. View Full Profile
