Spotify reintroduces messaging after scrapping it in 2017—now with texts, emojis, and easy music sharing.
Rolling out first in Latin & South America, expanding soon to the U.S., EU, U.K., and more.
Chats only work with people you’ve interacted with (playlists, jams, Family/Duo plans) for safer connections.
Spotify has brought back in-app messaging to make the platform more social as competition intensifies in the global streaming market. The music streaming platform announced on Tuesday that it will begin rolling out a new messaging feature to both free and premium subscribers this week. Initially, the feature will be available only on mobile devices for users aged 16 and above across select markets in Latin America and South America.
SurveyThe rollout will further expand to the United States, Canada, Brazil, the European Union, the United Kingdom, Australia, and New Zealand over the coming weeks.
At launch, messages will be limited to one-on-one conversations. Users can only start chats with people they’ve previously interacted with on Spotify, such as those with whom they share collaborative playlists, have joined a “Jam” session, or are connected through a “Blend.” Family and Duo plan members will also be able to message one another. However, the recipient will be required to approve the request to begin the chat.
For the unversed, the company first introduced in-app messaging in the past but discontinued it in 2017 due to low engagement. However, with growing competition from Apple Music, YouTube Music, and TikTok’s expanding music push, the enhanced social interaction could keep users engaged on Spotify.
How does the new messaging feature work?
- Users can begin the chat while listening to a song, podcast, or audiobook in the Now Playing View.
- They will be required to tap the share icon, select a friend, and hit send.
- Once the message request is accepted, users can also react with text and emojis, making exchanges more interactive.
- Messages can be accessed by tapping the profile photo at the top left corner of the app.
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Himani Jha
Himani Jha is a tech news writer at Digit. Passionate about smartphones and consumer technology, she has contributed to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech for the past five years. When not immersed in gadgets, she enjoys exploring the vibrant culinary scene, discovering new cafes and restaurants, and indulging in her love for fine literature and timeless music. View Full Profile
