OpenAI has taken down a video and web page that promoted its acquisition of io, a startup co-founded by former Apple design chief Jony Ive.
The announcement page now displays a message that reads: “This page is temporarily down due to a court order following a trademark complaint."
io have reportedly been working on a device that moves consumers beyond screens.
OpenAI has taken down a video and web page that promoted its acquisition of io, a startup co-founded by former Apple design chief Jony Ive. The content, which focused on the OpenAI CEO Sam Altman and Ive’s partnership and vision for future AI devices, has been removed from both OpenAI’s website and YouTube. The reason? A trademark complaint.
SurveyThe announcement page now displays a message that reads: “This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name ‘io.’ We don’t agree with the complaint and are reviewing our options.”
Also read: Meta wanted to buy OpenAI co-founder’s startup but settled for hiring its CEO: Report
OpenAI told The Verge that the deal is still on track, but it removed references to the project because of a trademark dispute with iyO. For those who are unaware, iyO is a hearing device startup that originated from Google’s moonshot lab.
Altman and Ive have reportedly been working on a device that moves consumers beyond screens. While no official product details have been revealed yet, reports suggest the first device could launch in 2026. Ive’s design firm is said to lead the creative and design work at OpenAI.
Also read: Microsoft eyes more job cuts as it shifts focus to AI and data centers
When the deal was first announced, Altman explained the goal is to create a family of AI devices that help people use AI to create “all sorts of wonderful things.” Meanwhile, Ive shared that everything he has learned “over the last 30 years has led me to this place and this moment.” He said the first product they’re working on has “completely captured” his imagination.
Though the promotional video is gone for now, both companies appear committed to continuing their work together amid the legal dispute.
Also read: Amazon to cut more jobs as AI boosts efficiency, says CEO Andy Jassy
There’s more to the Sam Altman, Jony Ive and iyO situation.
iyO recently unveiled its latest product iyO One. iyO One is an ear-worn device that lets users interact with audio-based apps entirely through voice commands. Like I mention earlier, io is reportedly working on a similar concept: a screenless AI gadget that operates purely on voice.
Interestingly, iyO had previously approached OpenAI for funding and a possible partnership. However, OpenAI reportedly turned down the offer.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
