Apple MacBook Air, Mac Mini and Apple TV now cost up to 50 pct more: Check new rates here
Follow UsApple has raised prices of several products in India.
Macs, HomePods, and Apple TV models are among the affected devices.
The company has not revealed the reason behind the price hike.
Apple has quietly raised the prices of several products in India, with some devices now costing more than Rs 50,000 above their launch prices. The revised prices are visible on Apple’s official website, but the company has not made any formal announcement about the increase. The price rise affects a range of products, including Macs, smart home devices, and streaming hardware. The change comes just weeks after Apple CEO Tim Cook said that rising costs were becoming difficult for the company to absorb. Although Cook did not reveal which products would become more expensive, many industry experts believed that the iPhone lineup would be the first to see a price increase.
Interestingly, Apple has quietly increased the prices of several products in India today. However, contrary to expectations, the iPhone lineup has not received a price hike so far. According to a reliable tipster and industry watcher, Yogesh Brar, “It makes perfect sense that Apple left the iPhone out of today’s price hikes. As their biggest seller and main revenue driver, it’s the absolute last product category they want to disrupt mid-year. Based on what we’re hearing from retail channels, Apple is likely waiting until September to announce those increases naturally alongside the launch of the new lineup. Raising prices on their other products today gives them some breathing room in the short term. Even though Apple is sitting on enormous profits, this staggered approach lets them manage rising component costs without risking a sales slowdown in their most important product category.”
SurveyFollow along with the article to learn which Apple products have become more expensive in India.
Apple price hike in India
Apple has increased the prices of the Mac Mini with the M4 chip and 256GB storage, as it now costs Rs 82,900. Which is a hike of Rs 23,000 from its earlier price of Rs 59,900. The Mac Mini M4 Pro has also witnessed a rise in cost as its price went up from Rs 1,49,900 to Rs 1,99,900.
Similarly, the latest version of MacBook Air M5 has also experienced a notable increase in price. The device which was earlier available for just Rs 1,20,900 now costs Rs 1,49,900, which is a Rs 29,000 hike. Even the MacBook Neo, which is expected to target a more affordable segment, has reportedly seen its projected price move from around Rs 69,900 to Rs 79,900.
The price revisions are not limited to the laptop segment, as the Apple TV 4K models have also recorded some of the sharpest jumps. The 64GB version, which was earlier available for just Rs 14,900, now costs Rs 25,900, while the 128GB model now costs Rs 31,900 compared to its earlier price of Rs 16,900.
Talking about the speakers section, the HomePod, which was launched with a price tag of Rs 32,900, now sits at Rs 44,900 with an increase of Rs 12,000 on its launch price. Whereas the smaller HomePod mini now costs Rs 15,900 when compared to its official launch price of Rs 10,900.
What did Apple say?
Apple has not officially explained the recent increase in prices for several of its products. However, industry experts believe the rise may be linked to the ongoing global shortage of computer chips.
