Apple has announced a special launch event on March 4, 2026, in New York, and people can also watch it online.
The invite is simple but its colourful logo suggests that new products could be revealed.
New iPhones, updated MacBooks, and other Apple devices are expected to be introduced.
Apple has officially sent out invites for its next product launch event, which will take place on March 4, 2026, in New York. The company is calling it a special Apple Experience, and the event will begin at 9:00 a.m. Eastern Time. This announcement comes at a time when rumours about new iPhones and MacBooks are already gaining attention. Apple usually holds big launches in September, so a March event suggests the company has important products ready earlier in the year. The invite design also hints at something new, which has increased curiosity among fans and industry watchers across the world.
SurveyAbout the Apple invite
The invite carries a simple message that says ‘You’re invited’ and asks guests to join in person for a special Apple Experience in New York. It clearly mentions the date, March 4, 2026, and the start time of 9.00 AM ET (7.30 PM IST). The design shows a colourful layered Apple logo, which may be a hint towards new products or a fresh design approach.
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Apple has not shared any other official details yet. As usual, the company is keeping information limited before the event. Such invites are normally sent to the media and selected guests. Apple is also expected to stream the event online so people around the world can watch it live.
What to expect
One of the most anticipated announcements at the event is the iPhone 17e, expected to become the new entry point for Apple’s 2026 smartphone lineup. This model may balance affordability and strong performance. It could feature a modern design with the Dynamic Island and an improved camera system. Powered by the A19 chip and Apple’s new in-house 5G modem, the iPhone 17e is designed to deliver a premium experience at a lower price than the standard iPhone 17 models.
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Apple is also rumoured to launch the M5 series of chips, which will provide faster speeds and improved power efficiency. The new generation of chips is expected to offer enhanced graphics capabilities and multitasking, particularly when it comes to creative tasks and Apple Intelligence. These chips will probably be used in the revamped MacBook Air and MacBook Pro, which will provide longer battery life and quieter operation.
There are also rumours that Apple might release a new, budget 13-inch MacBook. This could make the MacBook lineup more affordable while still offering solid performance. An updated iPad Air and Studio Display may also be introduced, aiming to create a smooth and connected experience across all Apple devices.
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Bhaskar Sharma
Bhaskar is a senior copy editor at Digit India, where he simplifies complex tech topics across iOS, Android, macOS, Windows, and emerging consumer tech. His work has appeared in iGeeksBlog, GuidingTech, and other publications, and he previously served as an assistant editor at TechBloat and TechReloaded. A B.Tech graduate and full-time tech writer, he is known for clear, practical guides and explainers. View Full Profile
