Amazon is set to acquire Bee.
Bee is a startup that brings AI directly to your wrist.
The acquisition signals Amazon’s push into AI wearables.
Amazon is acquiring Bee, a startup that brings AI directly to your wrist. Bee’s co-founder, Maria de Lourdes Zollo, announced the news on LinkedIn, saying the team is joining Amazon to help “bring truly personal, agentic AI to even more customers.” Amazon confirmed the deal to TechCrunch, although it’s not officially closed yet.
SurveyBee offers a lightweight bracelet for $49.99, along with a $19 monthly subscription, and an Apple Watch app. The device constantly listens to everything (unless muted) and uses AI to turn spoken conversations into helpful reminders and to-do lists. The idea is to act like a personal assistant that’s always paying attention.
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In an interview with TechCrunch last year, Zollo explained that Bee’s long-term vision was to build a “cloud phone” or a kind of digital mirror of your smartphone. Bee describes its mission on its website as creating “a personal, ambient intelligence that feels less like a tool and more like a trusted companion.”
While other companies, such as Humane AI, have launched AI wearables, they’ve struggled to gain traction, partly due to high prices. Bee’s lower price point could make it more appealing to everyday users who are curious about AI but don’t want to spend a fortune.
This deal shows Amazon’s growing interest in wearable AI tech, expanding beyond its voice-controlled devices like Echo speakers. The move also puts Amazon in line with other major tech players like OpenAI and Apple, who are all exploring ways to bring AI into personal hardware.
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However, devices like Bee raise privacy concerns. Bee claims users can delete their data at any time and that it doesn’t save or use audio recordings for AI training. It’s unclear whether these practices will continue under Amazon, a company that has previously faced criticism over data handling.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
