Sonos has unveiled three new audio products, the Sonos Arc Ultra soundbar, Sub 4 subwoofer, and Era 100 Pro speaker in India. With this, Sonos is pushing into high-end home and professional audio segments with its multi-room ecosystem, after entering India with Luxury Personified in 2021.
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The Arc Ultra soundbar is priced at Rs 99,999 and features the company’s new Sound Motion technology that reduces transducer size while enhancing bass performance. The device includes 7 tweeters and 4 mid-range woofers to deliver 9.1.4 spatial audio with Dolby Atmos compatibility.
The Arc Ultra incorporates a redesigned centre channel architecture with three levels of speech enhancement for improved dialogue clarity. The soundbar has a curved profile with a matte finish, complementing its existing product portfolio in India.
The Sub 4 is priced at Rs 84,999 and maintains the company’s recognisable subwoofer design while offering incremental upgrades. It features dual inward-facing woofers creating an omnidirectional sound profile with force-cancelling technology to eliminate distortion.
For commercial spaces, Sonos has introduced the Era 100 Pro speaker with Power over Ethernet (PoE) capability and pro-grade mount. This model targets installation in retail environments and residential settings, offering simplified setup and management through the new Zones feature in the app.
“We are excited to bring Sonos Arc Ultra and Sonos Era 100 Pro to India, meeting the growing demand for premium, immersive sound in both homes and commercial spaces. Arc Ultra is a groundbreaking evolution of our best-selling soundbar and as Indian audiences shift from the big screen to the home screen, Sonos brings the magic of the movies home with unprecedented sound in a sleeker design,” said Rennie Addabbo, General Manager of Sonos APAC, noting increased demand for premium audio experiences in both, residential and commercial spaces. The company has seen an increasing demand for its Arc soundbar, which it says has outsold its relatively affordable Beam 2 compact soundbar in India.
The Sonos Arc Ultra, Sub 4 and Era 100 Pro will be available from May 8, 2025. The Era 100 Pro will be sold exclusively through select Sonos installation partners.
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Siddharth Chauhan
Siddharth reports on gadgets, technology and you will occasionally find him testing the latest smartphones at Digit. However, his love affair with tech and futurism extends way beyond, at the intersection of technology and culture. View Full Profile
