NVIDIA’s presence at CES 2024 showcased cutting-edge hardware and underscored the company’s commitment to advancing computing possibilities. Led by Jeff Fisher, Senior Vice President for GeForce at NVIDIA, the unveiling not only presented innovative products but also hinted at significant transformations in the tech landscape.
The Architectural Marvel: GeForce RTX 40 SUPER Series GPUs
NVIDIA’s RTX GPUs, with a staggering 100 million units shipped globally, have positioned themselves as the linchpin in the rise of generative AI. Jeff Fisher pointed to the pivotal role of RTX GPUs in driving the surge of generative AI, exemplified by innovations like ChatGPT and Stable Diffusion. The announcement of the GeForce RTX 40 SUPER Series GPUs solidifies NVIDIA’s commitment to providing unparalleled generative AI performance.
The flagship RTX 4080 SUPER, armed with Tensor Cores capable of delivering up to 836 trillion operations per second, is not just a graphical powerhouse. It is a generative AI workhorse, promising to unleash transformative capabilities in gaming, content creation, and beyond. The Tensor-LLM library, introduced in October, further cements NVIDIA’s dedication to local AI processing on PCs, offering up to 5x faster inference performance for large language models.
RTX-Accelerated Generative AI Powers New PC Experiences
The unveiling of the AI Workbench, a user-friendly toolkit available in beta later this month, underscores NVIDIA’s commitment to simplifying AI model development. With seamless access to popular repositories such as Hugging Face, GitHub, and NVIDIA NGC, developers are empowered to create, test, and customize pretrained generative AI models and large language models (LLMs) with PC-class performance and memory footprint. Collaborating with HP to integrate AI Foundation Models and Endpoints into the HP AI Studio demonstrates NVIDIA’s endeavour to streamline the integration of AI capabilities into various computing ecosystems.
NVIDIA TensorRT-LLM (TRT-LLM), an open-source library that accelerates and optimizes inference performance of the latest large language models (LLMs), now supports more pre-optimized models for PCs. Accelerated by TRT-LLM, Chat with RTX, an NVIDIA tech demo also releasing this month, allows AI enthusiasts to connect a PC LLM to their own data using a popular technique known as retrieval augmented generation (RAG). It enables users to interact with their notes, documents and other content.
Revolutionizing PC Experiences: DLSS 3 with Frame Generation
NVIDIA’s pursuit of revolutionizing PC experiences extends into gaming, where DLSS 3 with Frame Generation takes center stage. Featured in 14 new RTX games, this technology utilizes AI to increase frame rates up to 4x compared to native rendering. Titles like Horizon Forbidden West, Pax Dei, and Dragon’s Dogma 2 showcase the tangible impact of generative AI on the gaming landscape. It’s not merely a graphical enhancement; it’s a paradigm shift in the way gamers experience their favorite titles.
AI in Action: ACE Avatar Cloud Engine Microservices
Beyond gaming, NVIDIA Avatar Cloud Engine (ACE)microservices usher in a new era of dynamic digital avatars. The integration of generative AI-powered speech and animation models brings an unprecedented level of intelligence and dynamism to virtual characters. This isn’t just about enhancing visual appeal; it’s about creating lifelike interactions that transcend the traditional boundaries of gaming and extend into applications like Convai, Charisma.AI, and UneeQ.
The Fusion of AI and Imagery: Getty Images and NVIDIA Picasso
The collaboration between Getty Images and NVIDIA Picasso marries generative AI with visual design, offering a groundbreaking genAI service. This service allows users to create 4K imagery from text, utilizing an AI model trained on Getty Images’ licensed artwork for commercially safe asset generation. The genAI service, available on iStock, signifies a shift in the way designers and marketers approach content creation. It’s not just about stock imagery; it’s about empowering creativity through the fusion of AI and human ingenuity.
Closing the Loop: Robotics and Generative AI Integration
CES 2024 showcase wasn’t confined to GPUs and software; it extended into the realm of robotics. Deepu Talla, vice president and general manager of the Mobile Business Unit, NVIDIA shed light on the infusion of generative AI into robotics, illustrating how machines, courtesy of NVIDIA’s advancements, are transitioning from proof of concept to real-world deployment. The integration of generative AI is not just about efficiency; it’s about elevating human-robot interactions, making machines more intuitive and responsive to our needs.
NVIDIA’s presence at CES 2024 went beyond a product showcase, encompassing powerful GPUs, innovative developer tools, and groundbreaking AI applications. This indicates a strategic move towards shaping the future narrative, with NVIDIA not only leading but laying the groundwork for seamless technology integration into our lives across gaming, creativity, and everyday computing.
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