There was a time when Samsung was the first name that would come to mind when one thought of a good smartphone that works well. Then came the Chinese onslaught. The likes of Xiaomi, Honor, Oppo, Vivo and the likes chiseled away market share from the Korean giant, especially in the affordable segment. The biggest ploy of the Chinese OEMs was offering a spec-sheet that went unmatched in that price range. But not Samsung. The Korean giant believed in offering a good experience, and not the best spec-sheet around. But then there was a major change in the way Samsung strategised. Over time, the company’s mid-range and high-end phones became the harbingers of latest tech. The Galaxy A7 and the Galaxy A9 introduced triple and quad camera setup to Samsung phones, while the Galaxy A8s (not released in India) became the first to offer a punch-hole display. That was more or less enough to generate the buzz Samsung needed to snatch back lost market share. Whether it worked or not is something that requires further investigation, but it certainly gave us an interesting time reviewing the phones.
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