Apple is preparing a major upgrade to Siri, and it may need Google’s help to pull it off. According to Bloomberg, the iPhone maker is working on a new search feature, dubbed internally as World Knowledge Answers, for Siri which it plans to launch next year. Apple has already signed a formal agreement with Alphabet Inc.’s Google to evaluate and test a Google-developed AI model to help power the voice assistant, according to the report.
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The new feature will likely let Siri deliver smarter responses by pulling information from the web and presenting it in an easy-to-read summary. The interface is expected to include text, photos, videos, and even points of interest. This would put it in direct competition with AI-powered search tools from companies like OpenAI and Perplexity.
The tech giant is said to be rebuilding Siri around three main parts: a planner, a search system, and a summariser. The planner is expected to process voice or text input to determine the best response; the search system will likely explore the web or user data; and the summariser is said to combine everything into a final answer. “Apple has been recently leaning toward using a custom-built Google Gemini model for the summarizer,” the report said.
Apple still plans to rely on its own AI models when searching through private user data. At the same time, the company is also considering AI models from Anthropic’s Claude and Google’s Gemini for Siri’s planning abilities.