iFFALCON launches new K31 series 4K HDR TV running Android Pie 9

By Sameer Mitha | Published on 07 Aug 2019

The K31 series is available in three screen sizes - 43-inch, 50-inch and 55-inch.

All three variants come with a voice enabled remote control.

iFFALCON launches new K31 series 4K HDR TV running Android Pie 9
iFFALCON launches new K31 series 4K HDR TV running Android Pie 9

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iFFALCON, TCL’s online sub-brand has announced its 2019 TV lineup. The K31 series will be available in three screen sizes - 43-inch, 50-inch and 55-inch priced at Rs 27,999, Rs 32,999 and Rs 37999 respectively. On Flipkart however the TVs are listed for Rs 25,999, Rs 30,999 and Rs 35,999 for the 43-inch, 50-inch and 55-inch variant. All three TVs have a resolution of 4K and support HDR. The TVs will be available via a flash sale on 6 August from 12 noon.  

Coming to the specifications off the TV, they are the same for all three variants. We have 20W of audio output along with three HDMI ports and 2 USB ports for connectivity needs. The TV runs on Android TV 9 and not AOSP which is good. With Android TV, users get access to streaming services like Netflix and Hotstar along with YouTube. In the Q&A section on the Flipkart page, it is said that “Prime Video is expected to be integrated via an Over-the-Air update which will come tentatively by Oct 2019”. The TV also supports voice controls via the Google Assistant. 

Commenting on the latest launch, Mr Mike Chen, TCL India Managing Director added, “We are glad to unveil the latest product by the house of iFFALCON, the K310 Smart TV, exclusively on FlipKart. The latest launch is aligned with our brand’s motto that says Simple Joy, Simple Love. With the latest offering, we are bringing the world of entertainment and superior functionalities to our users, in the most simplified and easy form. They can not only control their Smart TV but also other Smart Home devices and that’s the beauty of simplification. Furthermore, we have used AI in the very design of the TV, using the algorithms to dynamically upgrade picture quality, sound, signal strength etc. to give the most immersive and realistic experience to our users. We are affirmative, that India’s growing brigade of tech and digitally savvy users would like this offering and look forward to a positive response.”

Speaking on the launch, Ajay Yadav, Senior Vice President, Mobiles and Large Appliances at Flipkart said, “Flipkart’s constant endeavour has been to understand the evolving needs of our consumers and offer the best of technology to cater to these needs. In line with this vision, we are happy to launch the latest Smart TV from iFFALCON by TCL, one of the bestselling television brands in the world. The product offers the best in class technology features along with greater efficiency in terms of picture quality and sound. This launch is an added testimony to our position as India's most preferred destination for televisions.”

TCL recently launched its 2019 P8 lineup of TVs in India. The P8 family of TVs are divided into three series - P8S, P8E and the P8. All three series boast of a 4K resolution with support for HDR. The P8E comes in 43, 50, 55 and 65-inch options priced at Rs  29,990, Rs 33,990, Rs 41,990 and Rs 59,990 respectively. The P8S is available in 55 and 65-inch screen sizes priced at Rs 44,990 and Rs 64,990 respectively. The P8 comes is available in 43, 55 and 65-inch models priced at Rs 27,990, Rs 39,990 and Rs 57,990 respectively. 

All the new televisions are Google-certified Android TVs. You can control your smart home appliances from the comfort of the TV. The TV can also be controlled using an Alexa speaker. The biggest difference between the 3 series is the build quality. The top of the line P8S has a premium metal build, the P8E has curved edges and the P8 has a plastic build. You can read more about the P8 series here.  

Sameer Mitha

Sameer Mitha lives for gaming and technology is his muse. When he isn’t busy playing with gadgets or video games he delves into the world of fantasy novels.


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