Xiaomi’s share in the Indian smartphone market has gone down to 13 per cent in Q1 2025 from 19 per cent during the same quarter last year.
This also includes numbers for Xiaomi’s sister brand Poco.
The steep decline comes on the back of sluggish demand for new models and elevated inventory levels.
Xiaomi’s share in the Indian smartphone market has gone down to 13 per cent in Q1 2025 from 19 per cent during the same quarter last year. This also includes numbers for Xiaomi’s sister brand Poco. The steep decline comes on the back of sluggish demand for new models and elevated inventory levels, a report by Counterpoint Research has said.
SurveyThe report comes days after Digit had pointed out issues in the way Xiaomi was operating in the country which has led to major dissatisfaction among retailers. The report by Counterpoint Research further mirrors Digit’s report by stating that Xiaomi’s shipments to India saw a major decline in the January–March quarter even as most of the competing brands were able to maintain their numbers from last year.
While Xiaomi has been pushing towards a more premium market and was expected to face challenges at high price points, what’s worrying is that it is unable to sell phones even in budget categories. The Redmi Note 14 series, which was once the biggest puller for the Chinese smartphone maker, has witnessed lower-than-expected consumer traction.
Also read: Inside Xiaomi’s sharp downfall in India: Poor product positioning, retailer dissatisfaction and more
“Xiaomi saw a decline in shipments during the quarter, primarily due to higher inventory levels. Despite launching the Redmi Note 14 series, Redmi 14C 5G and A4 5G, these models witnessed lower-than-expected consumer traction. This prompted the brand to adopt a more cautious approach, focusing on stock clearance,” the market tracker said in its report.
Previous reports by IDC and Canalys have pointed out similar issues with the company. A recent report by Canalys stated that Xiaomi’s (including Poco) shipments fell by 38 per cent YoY in Q1 2025, the biggest drop among all major players.
Meanwhile, other brands have managed to maintain their positions in the market. Vivo continues to the biggest smartphone maker in India with 22 per cent market share, followed by Samsung which slipped by 1 per cent to a 17 per cent market share. Oppo, including OnePlus shipments is at the third position with 15 per cent.
“In Q1 2025, vivo further strengthened its leadership in India’s smartphone market, recording 9% YoY growth and marking its third consecutive quarter at the top. This performance was largely driven by strong traction for its sub-INR 15,000 offerings, particularly the Y29 5G and T4x models,” Shubham Singh of Counterpoint said.
Apple, on the other hand, continues to grow in India and registered a 29 per cent year-on-year volume growth in India, its best-ever Q1, reinforcing its dominance in the premium segment. Overall, India’s smartphone shipments in Q1 2025 declined 7 per cent year-over-year, as the market struggled with surplus stock and decline in shipments.
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Manas Tiwari
Manas has spent a decade in media, juggling between Broadcast, Online, Radio and Print journalism. Currently, he leads the Technology coverage across Times Now Tech and Digit for the Times Network. He has previously worked for India Today where he launched Fiiber for the group, Zee Business and Financial Express. He spends his week following the latest tech trends, policy changes and exploring gadgets. On other days, you can find him watching Premier League and Formula 1. View Full Profile
