OpenAI has launched ChatGPT Ads in India, expanding its advertising program to one of its key markets. The company said the ads will appear only for logged-in adult users using Free and Go plans. Paid tiers including Plus, Pro, Business, Enterprise and Education will continue to offer an ad-free experience. OpenAI also clarified that advertisements will not affect the answers generated by ChatGPT. Ads will be shown separately from responses and will be clearly marked as sponsored. The company said advertisers will not get access to users’ chats, chat history, memories or personal information. More than 50 brands are expected to start running ads in India this week.
OpenAI has partnered with WPP and Omnicom as its first agency partners for ChatGPT Ads in India. The company said the advertising model is not exclusive. It plans to work with more agencies in the future.
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Businesses will also soon be able to buy ads directly through ChatGPT Ads Manager. Self-serve access is set to open in India on September 4. OpenAI said businesses can start with daily budgets as low as Rs 725.
“India is one of the most dynamic markets in the world for how people use ChatGPT to learn, build, and discover,” said Dave Dugan, Vice President and Head of Global Ads Solutions, OpenAI. “Our weekly active users have doubled year-on-year, with many of them going beyond simple searches and changing how they make decisions.”
The company said its advertising system has been designed around user privacy and control. Advertisers will receive overall campaign data, such as impressions and clicks. They will not be able to see individual conversations.
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Ads may appear below a ChatGPT response when a relevant product or service is available. They will not influence the answer provided by the chatbot. OpenAI also said ads will not appear for accounts belonging to people who identify themselves, or are predicted, to be under 18.
“Ads will also not be eligible to appear alongside sensitive or regulated topics, including mental health and politics,” OpenAI said. “The company will continue applying advertising policies designed to reduce scams, misleading claims, and other harmful content.”