Facebook introduces Services, hyperlocal market platform in India

By Souvik Das | Published on 08 Apr 2016
Facebook introduces Services, hyperlocal market platform in India

Facebook states that it is only testing the service as of now, and a more serious roll-out will follow in future.

Work from home seamlessly with Airtel Xstream

Airtel Xstream Fiber provide you 1Gbps internet speed and top-notch benefits

Click here to know more

Facebook has introduced Services, a hyperlocal market platform in India. Available under the domain facebook.com/services, the platform in its present form provides a list of services categorised across various sectors such as Medical & Health, Pet Service, Automotive, Arts & Marketing and Plumber, among many others. The services are listed based on user ratings of the business pages on Facebook.

Facebook's entry in the crowded hyperlocal services market in India gives out a signal of intent to other prospective hyperlocal service providers such as UrbanClap, LocalOye and GoodService. Facebook has already set up its hyperlocal marketplace platform in the United States of America, going up against services like Amazon, LinkedIn and Yelp! As of now, it is not clear how Facebook aims to take its initiative forward in India or monetise it. However, it seems to be work in progress for now, and a Facebook spokesperson confirmed to us, stating, “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.”

The hyperlocal marketplace now has numerous service providers, and have attracted large rounds of funding and investment by the likes of Tiger Global Management LLC and IDG Ventures. Unlike the older players in India like Classified sites and others who charge a commission, Facebook presently lists service providers and companies based on the user rating and feedback they receive on their respective Facebook pages, thus giving people a way to figure out the best service providers available nearby.

We have reached out to Facebook for further details on its plans behind promoting Services in India, and await a response. As of now, the company states that it is only testing the platform in India. A major advantage for Facebook is its independence from investors by relying on its large bank of capital, and with this, it may spell a major sign of warning to startups that have so far capitalised on the hyperlocal market and gained a head start. This may also see other major international hyperlocal marketplaces enter India, making it even more competitive than it already is.

Souvik Das

The one that switches between BMWs and Harbour Line Second Class.

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.