Bose shutters 119 stores across the world in light of e-commerce growth

By Digit NewsDesk | Published on 16 Jan 2020

Bose has shut down 119 stores in North America, Japan, Australia and Europe.

Bose says that this is because consumer trends have shifted towards e-commerce

The company has not released any other information regarding the closure

Bose shutters 119 stores across the world in light of e-commerce growth
Bose shutters 119 stores across the world in light of e-commerce growth

With the world moving towards a more e-commerce-based shopping economy, it looks like a bunch of companies have to bear the brunt of changing trends. The latest brand to fall prey to the shifting shopping trends is Bose. The audio giant has now shut down a number of stores in North America, Europe, Australia and Japan. A large number of employees are also said to have been let go as a result of the shutdown. 

In a report by The Verge, the company has said that its products are “increasingly purchased through e-commerce” which is why these retail stories have been shuttered. Back in 1993, the company opened its first physical retail store and has only been growing since. These Bose stores were places where consumers could go and try out the latest in audio gear before buying them. Users could find noise-cancelling headphones, smart speakers and even sunglasses with earbuds in these stories and try them out before purchasing them. But as the world moves towards a more e-commerce based shopping trend, these stories have fallen to the wayside, so it isn’t that strange that Bose decided to close them down. 

Bose have not revealed any other details regarding the closure yet. Colette Burke, Vice President of Global Sales, Bose, said, “Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems. At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it — and we’re doing the same thing now.”

A total of 119 Bose stores have been shut across North America, Australia, Europe and Japan. 

Stay tuned to for more news and information regarding the world of technology. 


Digit NewsDesk

The guy who answered the question 'What are you doing?' with 'Nothing'.

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry. Protection Status