BMW India posts market growth, buoyed by the new 5 Series

BMW India posts market growth, buoyed by the new 5 Series
  • The BMW 5 series is the company's latest tech-laden offering, and has reportedly grown by 38 percent year-to-date.

BMW India has reported strong year-to-date growth figures in 2017, and much of its strong growth has been buoyed by the new 5 series sedan. The BMW Group India has reported growth of 17.3 percent for the period between January and September 2017, as against the same period in 2016.

The new BMW 5 Series has produced a marked improvement in the in-car luxury and equipment arsenal. Based around the top-of-the-line BMW 7 Series, the new BMW 5 Series includes the all new smart key for fully automatic parking, and other intuitive features such as pre-timing the air conditioner. The iDrive-based infotainment system also gets a touchscreen input, along with the standard voice and handwriting recognition. The 2017 BMW 5 Series is also powered by 3-litre diesel and 2-litre petrol engines, producing 263bhp and 249bhp respectively.

The latest BMW offerings also come with the xDrive technology packages, which include features like automatic start/stop, brake energy regeneration and more. Other new BMW launches have included the M760Li to spearhead the premium 7 Series, and going forward, have plans to launch an all-new BMW X3 SUV, and even a 6 Series GT, in India.

Even with the Mini division, BMW has introduced an intriguing JCW Pro Edition based on the Mini Cooper S 3-door. With each of the new cars, BMW India is aiming to provide an edge on either the performance (like the 200+bhp engine on the Mini) or the equipment arsenal (like the 2017 BMW 5 Series), in a bid to stand out against competition in the luxury segment.

India’s luxury market of cars have seen considerable increase in volume, with the likes of Mercedes Benz, Audi and Jaguar-Land Rover stepping up with more launches. The introduction of new players like Lexus have also made this space more exciting, which expects to see driver assistive technology, semi-autonomous and connected services being introduced on Indian roads.

Souvik Das

Souvik Das

The one that switches between BMWs and Harbour Line Second Class. Read More

We will be happy to hear your thoughts

Leave a reply
Compare items
  • Water Purifier (0)
  • Vacuum Cleaner (0)
  • Air Purifter (0)
  • Microwave Ovens (0)
  • Chimney (0)