Skullcandy launches Indy Truly Wireless Earbuds at Rs 7,499 in India.
They're currently available in three colours: Moab, Indigo Blue, and Mint.
A Skullcandy representative talks to us about the brand's 12 Moods campaign.
Go from OpenAPI-to-GraphQL in 2 minutes
Create GraphQL interfaces in minutes and build mobile or client apps quicker. Leverage free, open source IBM Code Patterns.
Click here to know more
Skullcandy launched its Indy Truly Wireless Earbuds in India today at a price of Rs 7,499. Stored inside a single portable charging case as two independent wireless earbuds (much like Apple's AirPods), they're available in three colour options: Moab, Indigo Blue, and Mint. One more colour option is expected to arrive in the coming months. The new pair of Skullcandy's wireless hearables is available in online and offline stores starting today.
According to a press release sent out by Skullcandy, the new Indy wireless buds feature a Bluetooth range of 33 feet, a total battery life of 16 hours (4 hours each independently, 12 hours using the charging case), and access to the phone's default virtual assistant (such as Google Assistant or Siri). The Indy buds also offer resistance to dust, water, and sweat. The buds have ear gels that ensure a firm grip while placed in the ears and dedicated haptic buttons on them to control audio playback and calls.
We, at Digit.in, had an opportunity to interview Amlan Bhattacharya, Founder and CEO of BrandEyes, Skullcandy's distributor in India. When we asked if Skullcandy, as a brand, was becoming inadvertently mature and was straying away from its habit of launching audio products in funky colours and styles, the CEO smilingly shook his head. He assured us that Skullcandy was staying true to its targeted customers and style. Skullcandy's new 12 Moods campaign is a bold and decided step in the right direction, Bhattacharya added.
Skullcandy's 12 Moods campaign essentially focuses on twelve various moods (read: themes), one each for each month in the year. Recent moods from this year include “bold”, “empowered”, and “elevated”. When asked about counterfeits and fake units, Bhattacharya agreed that that was a huge problem the company faced between 2014 and 2016. But he assured us once again that Skullcandy was well behind those days, especially after it took several measures to counter it, including targeted raids by customs officials in parts of China, where the counterfeits originated from.
Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.
We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.