After losing out to Google in the last two quarters, Amazon has regained the top spot with the highest smart speaker market share in the third quarter of 2018. Amazon shipped 6.3 million Echo smart speakers in the quarter edging passed Google that shipped 5.9 million units, according to market research firm Canalys . The research firm notes that though Google made pre-emptive strikes by lowering prices of its Home speakers in anticipation of Prime Day, the shopping festival proved highly beneficial to Amazon.
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