Netflix will very soon roll out new Mobile Previews for its Android and iOS app, which will show users a short 30-second video teaser of shows and movies. Also, the suggested previews will be personalised based on the shows a user watches. The new feature will be rolled out for the Netflix iOS app first and later to the Android app. The company says that the new “Stories” like design on mobile phones is an evolution of TV previews which were rolled out previously. The new mobile previews have been optimised by design and will be displayed vertically. This is quite similar to Snapchat stories. The rows in Mobile Previews will be based on what the user, and added members, have previously watched.
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