Aesthetic design & power-packed performance: OPPO A52 is redefining the mid-range smartphone segment

Brand Story | Published on 03 Jul 2020
Aesthetic design & power-packed performance: OPPO A52 is redefining the mid-range smartphone segment

When considering a value-for-money smartphone, OPPO is a name that definitely comes to anyone’s mind. The company has been making smartphones that offer top-of-the-line specifications at an affordable price. This is most noticeable in the company’s A-series of smartphones like the recently launched OPPO A52, which aims to offer a bunch of top-notch features at less than Rs 20,000. How does it plan to do that? Let’s take a look.

Knock-out punch

Who doesn’t like a big-screen display? The OPPO A52 packs a large 6.5” Full HD+ display with a resolution of 2400x1080 and a Neo-design, which should bring a smile to the faces of movie buffs and gamers alike. In order to ensure your viewing experience isn’t hampered by thick bezels or even an obtrusive notch, the phone features thin bezels which are as thin as 1.73mm. The OPPO A52 also comes with a punch-hole design that places the 16MP front camera inside a tiny inconspicuous hole in the corner of the display. Additionally, with a 90.5% screen-to-body ratio and 405 PPI pixel density, the smartphone ensures immersive viewing experience. 

Memory game

In the mid-range smartphone segment, RAM and storage are two key factors that contribute to the purchasing decision of the consumers. The millennials today look for smartphones that have enough RAM and storage for their multi-tasking purpose and are also easy on their pocket. OPPO has a befitting solution to all such issues. The OPPO A52 comes with a whopping 6GB RAM which is more than enough to run multiple apps and games run at the same time.  It also offers 128GB of storage space which should be more than enough for photos, videos, apps and even gaming. If that wasn’t enough, the phone uses the UFS 2.1 standard which is said to improve performance by 61%, which results in the faster installation of apps as well as copy speeds. This combination ensures users get the optimal balance between performance and storage. 

A charged-up 5000mAh battery

OPPO A52 comes with a massive 5000mAh battery that pretty much ensures a day’s worth of use. The device packs an 18W fast charger, so you can quickly top off your phone and be on your way. This makes it ideal for the modern youth that loves to stay connected 24x7 without worrying about battery drainage. 

 

 

Audio Ace

Your smartphone speakers are way more important than most people realise. In fact, audio plays a huge role when watching videos or playing games as it greatly adds to the immersion factor which is why having good speakers is just as important. The OPPO A52 packs super-linear Dual Stereo Speakers, which should come as a breath of fresh air to those used to the mono-speaker setup. This is especially good news for millennials who love watching videos on their smartphones. Not only that, but it also comes with Dirac 2.0, which is said to automatically identify whether music, videos or games are being played, and then automatically optimises it, leading to an improved auditory experience. If you really want to take things up a notch, you may want to consider pairing the OPPO A52 with the company’s upcoming OPPO Enco W11 true wireless headphones. These headphones are said to offer a total battery life of over 20 hours and feature a host of notable features like Bluetooth low-latency dual-transmission and enhanced bass.

Smart design

The OPPO A52 has also been designed to keep things as neat and elegant as possible. The company has integrated the fingerprint sensor into the power button, which is located on the edge of the phone. This helps create a smooth rear panel that seems like a single seamless piece. This attention to detail can also be seen in the design of the rear camera module. Inspired by the patterns in the sky, the OPPO has infused a constellation design for the first time in its all-new OPPO A52 that makes the device even more trendy. The device packs a quad-camera setup which is placed in a symmetrical C-shape, making it more pleasing to look at. Not only that, but the 3D Quad-Curve design is said to optimise the curvature of the phone, making it easily nestle into your palm as if it belongs there.

Top-notch camera phone

OPPO never seems to disappoint when it comes to the camera features. The OPPO A52 packs an AI-Quad camera setup with a 12MP Main Camera, 8MP Ultra-Wide-Angle Lens, 2MP Mono Lens and a 2MP Portrait Lens with customized style options to allow users capture the best moments the way they want to. It also sports Ultra Night Mode 2.0 that allows users to take clearer and brighter pictures even in poor lighting conditions. It features a combination of advanced technologies like multi-frame noise reduction, HDR technology with noise reduction, anti-shake effects, highlight suppression, and enhanced dynamic range. Moreover, photography enthusiasts and vloggers can capture high-quality videos as the OPPO A52 supports 4K video shooting. Other features like the BIS Anti-Shake feature ensures that the videos are free from any unwanted shakes or jiggles.

Apart from these top-of-the-line specifications, the OPPO A52 is powered by ColorOS 7.1, which is the latest iteration of OPPO’s customised Android 10-based operating system. The OPPO A52 smartphone with 6GB RAM and 128GB storage is available at Rs 16,990. The device is now available across online sites like Amazon and Flipkart, as well as offline stores in two colour variants, Twilight Black and Stream White. So, you can pick one that best suits your style and taste. Those looking for even more variety would be pleased to know that the OPPO A52 will soon be available in 4GB RAM + 128GB storage and 8GB RAM + 128GB storage variants. 

As one can see, the OPPO A52 offers a whole lot of features in terms of hardware and software, especially when one considers the asking price. All this makes the OPPO A52 one of the best phones one can buy for less than Rs 20,000

If you’re planning to buy the OPPO A52 offline, then there’s some good news awaiting you. Those who make the purchase using a Bank of Baroda or Federal Bank credit card will get 5% cashback. Further, customers can also avail No Cost EMI for up to six months. Standard EMI options are also available from Bajaj Finserv, IDFC First Bank, Home Credit, HDB Financial Services, HDFC Bank and ICICI Bank.

That’s not all, OPPO has also launched its Enco W11 true wireless headphones in India. These compact earbuds offer a host of features such as noise cancellation, touch controls and IP55 certification for water and dust resistance. These pocket-sized headphones are now available for Rs 2,499 on Flipkart

Thanks to their beautiful design, good build and impressive performance, the OPPO A52 and the Enco W11 are shaping up to be most promising devices of 2020. 

[Brand Story]

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