Semi automatic washing machines aren’t dead: Here’s why brands still love them

For a category that was expected to gradually lose relevance as fully automatic washing machines became more affordable, semi-automatic washing machines are getting a surprising amount of attention from brands again. In the past few months, Hisense entered the segment, LG launched a new range of 15 models, and AKAI introduced another range with capacities going up to 14 kg.

This isn’t enough to call it a comeback, but the number of new launches is difficult to ignore. More importantly, these aren’t just old models being kept on sale. Brands are adding new features, larger capacities and updated designs to machines that still require users to manually move clothes from the wash tub to the spin tub.

New launches

Hisense got into the washing machine business in India in July, launching both semi-automatic and fully automatic top-load models. The semi-automatic machines start at Rs 11,999, with capacities going up to 14 kg.

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LG followed with its AX series, comprising 15 semi-automatic models between 8 kg and 12 kg. Prices start at around Rs 14,000 and go up to around Rs 20,000, with features such as Dual Spin Shower, Roller Jet Pulsator+, Ultra Scrub Wall, Wind Jet Dry+ and improved lint filtration. LG is manufacturing the AX range at its Greater Noida facility and plans to export the machines to more than 10 countries from 2027.

AKAI also launched a new semi-automatic range in September, covering 7 kg to 14 kg capacities and starting at Rs 12,590. Its machines include features such as a 35-minute Magic Wash cycle with soaking, while the larger models are aimed at households that need more capacity without moving to a fully automatic machine.

Why LG is still making them

LG’s recent launch gives a better idea of why the category continues to matter. During Digit’s visit to LG’s Greater Noida factory, the company explained that semi-automatic machines remain useful in households where water availability isn’t consistent. Since users manually fill the wash tub, the machine can be used according to when water is available rather than depending on a continuous automated supply.

Price is another factor, but LG also sees a use case beyond first-time buyers. The company told Digit that semi-automatic machines can work as a second washing machine for households that need to handle bulky loads such as bedsheets, blankets and curtains. That makes the category relevant even for some consumers who already own a washing machine.

LG also isn’t treating the segment as a basic, low-cost product line. The AX range gets features such as toughened glass lids on higher-end models, Dual Spin Shower, Roller Jet Pulsator+, Ultra Scrub Wall and Wind Jet Dry+. The company has developed a new platform rather than simply adding a few cosmetic changes to older machines.

Large capacities

The capacities being offered by the new launches are also worth noting. Hisense and AKAI both go up to 14 kg, while LG’s new range reaches 12 kg. These are large machines, and their availability in the semi-automatic segment gives families another option if they need to wash bigger loads but don’t want to spend on a similarly sized fully automatic model.

This is also where the segment’s price advantage becomes more useful. A consumer may be willing to handle the extra manual step if it means getting a large-capacity washing machine without moving into a significantly higher price bracket.

The price gap

Price is still one of the biggest reasons people consider semi-automatic washing machines. Hisense’s models start at Rs 11,999, while AKAI’s new range starts at Rs 12,590 and LG’s AX series starts at around Rs 14,000. Fully automatic machines cost more in most cases, especially as you move to higher capacities and more features.

What has changed is the way brands are trying to justify the purchase. Instead of selling semi-automatic machines purely as cheaper alternatives, manufacturers are adding faster wash cycles, stronger washing systems, better lint filtration, improved drying and larger capacities to their newer models.

Why brands are still betting on them

The recent launches don’t show that consumers are moving away from fully automatic washing machines. There is no evidence yet to suggest a reversal of the broader shift towards automation. What they do show is that brands still see enough demand for a machine that offers lower upfront pricing, manual water management and large capacity.

The investment from LG is particularly telling. The company has developed the AX platform in India, is manufacturing it at its Greater Noida facility and plans to export it to more than 10 countries. Hisense has entered the category as part of its first washing machine range in India, while AKAI is expanding its semi-automatic portfolio up to 14 kg.

So the semi-automatic washing machine isn’t making a dramatic comeback. Brands simply don’t think Indian consumers are done with it yet.

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