The Indian smartphone market is the fastest growing in the world. Everyone wants a piece of it, but not everyone can figure out a way to dominate. The smartphone market here in India did see a lot of turbulence ever since its inception. It was kicked off by Indian manufacturers like Micromax, Lava, Intex and more who would get reference designs from China and sell phones in India based on that. Soon enough, the Chinese brands themselves figured out the potential India carried and thus started the onslaught of Chinese brands like Xiaomi, Huawei, Oppo, Vivo and a dozen more. While the manufacturers themselves went in and out of the market, with fortunes changing hands every few years, one key player remained constant. Taiwanese chipset designer, MediaTek. The company found success in offering reference designs and turnkey solutions to smaller manufacturers who didn’t have the resources to invest in R&D. The chipsets designed by the company have been powering entry-level and mid-range phones in India ever since the smartphone boom.
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