The rise of video content is yesteryear’s news, yet still an applicable description of today’s scenario. Cisco predicts that video content will account for 69% of consumer internet usage by the year 2017. It’s no secret that video is also the best medium to communicate to the masses of laymen and experts alike. The simultaneous popularity, availability and accessibility of platforms like YouTube and Vimeo allow the modern marketer to leverage a little proper effort and planning for possibly phenomenal reach. This means increased efficiency for the entrepreneur on a budget, who can himself handle an additional core aspect of the business. However, it is not necessarily easy to produce video content. This has led to a new type of business that caters to such businesses and individuals by solving a need, easy video content production. These software businesses quite often provide their services completely online, so there is no hassle of downloading and installing software.
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