Thomson has officially introduced its new AlphaBeat soundbar series in India, with prices starting at ₹2,999. The launch comes just ahead of the upcoming Flipkart GOAT Sale, which will run from July 12 to July 17, 2025. Alongside soundbars, the French electronics brand is also offering discounts across its QLED TVs, washing machines, and air coolers, targeting consumers looking to upgrade their home appliances this monsoon season.
SurveyThe AlphaBeat lineup includes four new models — AlphaBeat 80, 120, 160, and 200 — with wattage ranging from 80W to 200W RMS. Each model comes with a 2.1 channel setup and a wired subwoofer, and supports multiple connectivity options including Bluetooth 5.3, HDMI ARC, Optical, USB, and AUX.
What’s new with Thomson AlphaBeat soundbars?
According to Thomson, the new AlphaBeat soundbars are designed in France but tuned specifically for Indian viewing habits, whether that’s streaming OTT content, watching cricket, or listening to Bollywood hits. One of the key highlights is the Magic Sound+ spatial audio engine, which aims to create a surround sound-like experience through software processing and speaker tuning.
The soundbars also include SubWave bass technology, which focuses on delivering deeper and distortion-free low-end performance. Additional features include intelligent sound presets (Movie, Music, News, and 3D), a compact design intended to blend seamlessly into Indian living rooms, and acoustics optimised for Indian audio preferences.
Here’s a quick look at the launch pricing for the AlphaBeat series:
| Model | Price (₹) |
| AlphaBeat 80 | 2,999 |
| AlphaBeat 120 | 3,999 |
| AlphaBeat 160 | 4,999 |
| AlphaBeat 200 | 5,999 |
The soundbars are positioned to complement Thomson’s own range of TVs, particularly the QLED and Android models, as part of what the brand calls its expanding “ThomsonHome” ecosystem.
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