Every year, Apple generates a buzz with its latest lineup of smartphones, with people lining up for hours to get their hands on the newest devices.
At BKC Apple Store in Mumbai, the excitement of the iPhone 17 series turned into chaos when a scuffle broke out among people waiting to get their hands on the phone.
The reason behind the fight is still not clear, but it shows just how high the demand for the new iPhone 17 series is in India.
Every year, Apple generates a buzz with its latest lineup of smartphones, with people lining up for hours to get their hands on the newest devices. The launch of Apple’s new iPhone 17 series has once again created a frenzy outside Apple Stores in Mumbai and Delhi. At the Bandra Kurla Complex (BKC) Apple Store in Mumbai, the excitement turned into chaos when a scuffle broke out among people waiting to get their hands on the phone.
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A video shared by PTI on X (formerly Twitter) shows people getting into a physical fight, exchanging slaps and punches. Security guards had to step in to calm the situation. The reason behind the fight is still not clear, but it shows just how high the demand for the new iPhone 17 series is in India.
VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.
To attract more buyers, Apple’s partners and distributors are offering offers such as cashback, exchange discounts, and extended EMI plans. These offers have made the iPhone 17 series even more appealing to buyers, leading to long queues outside stores.
Apple iPhone 17 Series: Price and colours in India
iPhone 17
256GB – Rs 82,900
512GB – Rs 1,02,900
Colours: Lavender, Sage, Mist Blue, White, Black
iPhone Air
256GB – Rs 1,19,900
512GB – Rs 1,39,900
1TB – Rs 1,59,900
Colours: Sky Blue, Light Gold, Cloud White, Space Black