iPhone 17 Pro may start at $1,049 in the US, Pro Max at $1,249.
Apple faced an $800 million tariff hit in Q3, expects $1.1 billion in Q4.
Price hikes may also affect India and global markets amid cost pressures.
During the Q3 2025 earnings call, Apple stated that rising global tariffs had an impact on the company’s finances. Apple CEO Tim Cook confirmed that the company’s earnings were down $800 million. Now, the company estimates that tariffs could add an additional $1.1 billion to its costs in the September quarter, assuming no new trade policies are implemented and existing ones remain unchanged.
SurveyCook stated that with the international trade policy still in flux, these estimates should not be taken as indicators for future quarters. “For the September quarter… we estimate the impact to add about $1.1 billion to our costs,” Cook stated, noting that the June quarter’s $800 million hit was slightly lower than Apple’s earlier forecast of $900 million, thanks in part to a rapid shift in US-bound iPhone production from China to India.
However, Apple did not specifically mention which products or markets were most affected or whether these costs will be passed on to consumers. But the rumours already suggest that Apple could increase the prices of iPhone 17 series. For the unversed, Apple has not increased the prices for its latest phones for years.
Also read: Google proposes policy changes to allow more real-money games on Play Store in India
According to the analyst Edison Lee of Jefferies (via MacRumors), the company may announce a $50 price hike for the iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro Max models in the US. If true, the iPhone 17 Pro could start at $1,049, and the Pro Max at $1,249. The iPhone 17 series price may also be record high in India and other regions as well.
Despite the added tariff burden, Apple posted strong quarterly results with $94.04 billion in revenue, up 10% year over year, driven by sales across iPhones, Macs, and its Services division. The company stated the iPhone 16 series saw a record sale.
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Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile
