Samsung has announced that it will offer iTunes and AirPlay 2 support to its lineup of 2018 and 2019 Smart TVs in order to enable Apple users to watch their iTunes Movies and TV Shows on the televisions and play videos, photos, music, podcasts and more from Apple devices directly on Samsung Smart TVs. This marks quite a shift in strategy for Apple as Samsung is one of its biggest competitors and the Cupertino company is not traditionally known to offer integrations on third party devices.
The announcement was made by the South Korean company via a press release on January 6. In the release, Samsung noted that a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.
Those with a library of content on iTunes will be able to access the same on Samsung TVs. Users will also be able to browse the iTunes Store to buy or rent movies and TV Shows directly from Samsung TVs. “iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform,” Samsung noted in its announcement.
Samsung Smart TVs that will support iTunes and AirPlay 2 include all 2018 and 2019 Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models. The 2018 TVs will be getting the support via a firmware update, while 2019 models will bring support out of the box.
“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”
“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.