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Worldwide smartphone shipments increased by 0.8% year over year in Q3 2019
This also reverses a seven quarter decline in shipments
It looks like global smartphone shipments have increased as compared to last year, but not by much. According to a report by IDC, worldwide smartphone shipments increased by 0.8% year over year in Q3 2019. However, the report also notes that this also reverses a seven quarter decline in shipments.
The report states that in total, companies shipped 358.3 million smartphones during the quarter, which was an 8.1% from the previous quarter. It also notes that India led emerging markets. As far as China was concerned, there was a greater consolidation for the top 5 brands in Q3. IDC’s report also notes that the top Chinese brands all increased their local shipments in preparation for November 11, which is celebrated as Single’s Day and is the equivalent of Black Friday in the US.
"The market returning to positive growth shows the resilience of this industry as well as the ongoing demand for mobile phones, all in the face of many global macroeconomic challenges," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "The number of factors in play for competition are incredible. It is clear Huawei continues to make big gains in China, which remains the world's largest market. Apple beat many expectations and is driving strong volumes in mature markets that face equally challenging headwinds. And most importantly, the top 5 OEMs accounted for more than 70% of the world's smartphone shipments for the first time ever this quarter. The industry and vendor landscape is still changing but the trend of consolidation is ramping along with it."
IDC’s report notes that Samsung gained share in Q3 2019 with an annual growth rate of 8.3%. It claims that thus was on the back of the Galaxy Note 10 launch in August as well as increased sales in the A-series of phones. The company managed to ship a total of 78.2 million devices. Huawei managed to shipp higher than expected phones as it shifted focus to the domestic market. Meanwhile, Apple is said to have shipped 46.6 million iPhones in Q3 2019, which is a marginal decline year over year, but is said to be better than expectations.
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