The LG G7 is not coming out anytime soon, development started from scratch again

By Digit NewsDesk | Published on 16 Jan 2018
The LG G7 is not coming out anytime soon, development started from scratch again
HIGHLIGHTS

LG Vice President has ordered the team working on the LG G7 to start over from scratch and re-evaluate the hardware specifications and the marketing strategy, which could push the launch date to April.

Advertisements

Top reasons to buy the vivo X50 Pro smartphone

Here’s a look at what makes the vivo X50 Pro one of the best smartphones out there

Click here to know more

LG is rethinking its mobile market strategy. After Vice Chairman of LG Electronics, Cho Sung-jin, said it will launch new phones only when it is needed, a new report from The Korea Herald states Cho has ordered the LG G7 development to start over from scratch.

The LG G7 was rumoured to be unveiled by the end of February and launch sometime around March, but with outdated specifications. The company’s mobile division is already reeling after making a loss for the tenth quarter in a row, and it is not surprising that LG is taking some time to rethink.

As per the report, LG has been struggling to find a good enough selling point for the current prototypes for the LG G7. The plan to start over from scratch could push the release date from March to April.

The news will likely affect the next device under the V-series as well. However, according to another announcement by LG, the company is considering to launch a phone under a whole new series altogether.

Yet, the report states that LG is working on new marketing strategies. The company is also likely to retain its existing lineup of phones under the G-series and the V-series and the upcoming flagship will indeed launch as the LG G7. However, the hardware specifications and  marketing strategies are being reevaluated.

According to leaks and rumours, current prototypes of the LG G7 are powered by last year’s Snapdragon 835 processor, as Samsung has reportedly hoarded all the Snapdragon 845 chipsets for the Galaxy S9 and the Galaxy S9+. This happened last year as well, and the LG G6, which happened to be the first phone in the market with a taller 18:9 display, failed to impress with an year-old flagship processor

LG G7 ThinQ Key Specs, Price and Launch Date

Release Date: 30 May 2017
Variant: 64GB , 128GB
Market Status: Upcoming

Key Specs

  • Screen Size Screen Size
    6.1" (1440 x 3120)
  • Camera Camera
    16 + 16 MP | 8 MP
  • Memory Memory
    64 GB/4 GB
  • Battery Battery
    3000 mAh
logo
Digit NewsDesk

The guy who answered the question 'What are you doing?' with 'Nothing'.

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status